The Cruelty Free Shop and SAFE go separate ways

22 May 2012

SAFE would like to announce that the Cruelty Free Shop will no longer be operated by SAFE, but we are happy to confirm that the shop will continue as a beacon for animal-friendly living in Auckland and around the country.

The Cruelty Free Shop has evolved over the years from being one part of the Auckland office to become a stand-alone business, and a reliable fixture of the K Road community. As a part of SAFE it fulfilled the function of public outreach for the organisation.

The Cruelty Free Shop will continue with the same philosophy of promoting a lifestyle that impacts positively on animals. It will also continue to sell SAFE merchandise like tshirts, bags, stickers and badges with proceeds going to SAFE.