It’s time to Stop Factory Farming!
This month’s email bulletin is dedicated to the launch of SAFE’s exciting new ‘Stop Factory Farming’ campaign. The website is packed full with new, expanded content, resources and ways for New Zealanders to get on board. In the next few weeks you will see billboards, posters, website and TV advertising taking the message out into the world.

The Stop Factory Farming campaign reveals New Zealand’s dark secret – it’s not just battery cages, or crates for pigs, but also the cruelty suffered by millions of chickens raised for meat, and the forgotten turkeys, cows, ducks and fish farmed in cruel conditions.

Asking politicians to do something is one thing, but this campaign empowers consumers to make a difference in their own lives, each day. Whether in the supermarket, at home, in social situations or at work, each individual can choose to bring an end to factory farming.

A very special thank you goes to the SAFE supporters who are helping make this happen!
Eliot Pryor, Campaign director
EXCITING NEW CAMPAIGN Most Kiwis would be shocked to know how some of their food is produced. Intensive farming has become big business in ’100% pure’ New Zealand with over 100 million animals imprisoned in factory farms. Find out the truth about farming in Aotearoa.
JOIN NO CAGES Nearly 90% of the one billion eggs consumed in New Zealand are produced by caged hens that spend their entire lives being mistreated and abused. Find out more and help them NOW!
EVEN FISH ARE FACTORY FARMED! Fish farming, particularly salmon farming, is big business in New Zealand and is looking to expand considerably.
HOW PIGS STILL SUFFER In 2009, SAFE’s ‘Love Pigs’ campaign led to a real change in the welfare and regard for pigs – a phase-out of the stalls. However, despite this progress, the pig industry still relies on factory farming systems and fails on a number of animal welfare counts. Find out more.
A GENETIC MONSTROSITY MOTHER NATURE NEVER INTENDED ‘Meat’ chickens, selectively bred for fast growth and high meat production, reach adult size in just six weeks – causing them severe welfare problems.
PLANET, HEALTH AND ECONOMICS Factory farming doesn’t just hurt animals, it can also be harmful to human health and the environment.
campaign updates
FACTORY FARMING IN NEW ZEALAND?
WATCH the trailer of SAFE’s new short film about Factory Farming in New Zealand – Coming soon!
FAMOUS KIWIS STAND UP FOR ANIMALS
SAFE asked well-known kiwis their views on cruel farming practices such as battery hen farming and intensive pig production. This is what they had to say!
WHISTLEBLOWERS WANTED!
Do you have information on factory farming animal cruelty? The Animal Justice Fund will compensate whistleblowers who help bring those responsible for animal cruelty before the New Zealand justice system.

THANK YOU!
A huge thank you goes out to the people who are helping us to end factory farming by responding to our urgent call-out. Thank you so much for making a stand against animal cruelty! Keen to get involved to help animals? Find out more and please donate NOW.
 
staff picks and gems
“I’M STARING WITH abject horror at a mutant chook. It’s an abomination so shocking that it brings tears to the eyes.” Gary Steel finds out the shameful secret of the broiler chicken industry.
SOME FACTORY-FARMED ANIMALS are the ‘lucky’ ones – they get rescued.
OUR AWESOME BATTERY HEN INFOGRAPHIC explains it through pictures.
READ THE STORY OF PIGGY SUE: from factory-farmed cruelty to FREEDOM!
 
win goodies

STOP FACTORY FARMING T-SHIRT!
Say NO to factory farming and let the world know it, in this funky tee. Win a pink or black t-shirt by entering now: email us with your name and address. Closes Sept 30. Can’t wait to see if you win? Buy one now!
SEPTEMBER 2012
take action
URGENT HELP NEEDED FOR FACTORY-FARMED ANIMALS!
If, like us, you believe that animals deserve better, get involved in making a difference!
TELL THE MINISTER – BAN ALL CAGES!
Share with your friends and help hens NOW!
CONSUMER POWER!
Together, the individual actions of ordinary New Zealanders can stop factory farming.
 
wild and watchable
WHAT THE INDUSTRY DOESN’T WANT YOU TO SEE - Tens of thousands of hens are crammed inside a new type of battery cage, called a ’colony cage’.
WHAT IS IT LIKE TO SPEND YOUR WHOLE LIFE IN A CAGE? Try out the virtual battery cage.
WATCH Human Animal - a documentary film about farming in Australia and New Zealand
 
get goodies
CHECK OUT THE AWESOME
Stop Factory Farming merchandise – from bags and stickers to cool tees!
 
SAFEtalk - blog
NEW ZEALAND’S DIRTY LITTLE SECRET
Pigs in cages so small they can’t even turn around? Chickens selectively bred for meat to put on weight so quickly they wouldn’t survive even if rescued? SAFE’s Mandy Carter explores these issues.