Unhappy Mother's Day

Each year in New Zealand around 30,000 women will celebrate their first Mother's Day. 
Each year an equal number of others have nothing to celebrate, as for them motherhood means deprivation and suffering. 

Our new billboard campaign highlights the continuing suffering of pigs.

Mother pigs are confined in farrowing crates for up to four weeks at a time. They are unable to turn around, and are only released when their babies are taken from them. They are deprived of the most basic privilege of playing with their young.