Join Robyn Malcolm & take the 100% Vegetarian Challenge

Just in time for World Vegetarian Month, Robyn Malcolm and her boys are taking the 100% Vegetarian Challenge by committing to keeping animal products off their plates for the next six weeks.

Robyn, a long-time SAFE supporter and voice for animals, has already undergone many personal changes around her own shopping and eating habits after learning about the realities faced by animals in New Zealand. She is looking forward to challenging herself and her family to take the next step.

“When I look at the amount of destruction meat and animal product production is having on our stressed-out planet, (NZ alone is shameful enough!), then as someone really concerned about climate change, it seems a tad hypocritical to be still supporting this industry which is crippling the planet,” says Malcolm.

Plant-based eating is gaining popularity everywhere. All around the globe and right here in New Zealand, people are recognising that the simple choice of what they put on their plate makes a big difference and they are putting their values into action.

That includes Robyn’s fellow Outrageous Fortunes star, Nicole Whippy, who has also pledged to take the 100% Vegetarian Challenge with her family. Also on board is ex-All Black, Eroni Clarke and his family who will take the Challenge this October.

Not only is it better for animals, removing animal products from our diets reduces greenhouse gas emissions and pollution from animal agriculture, and it can even improve our health.

Like Robyn, thousands of Kiwis from around the country have pledged to change their habits to create a kinder world for animals. World Vegetarian Month is the perfect opportunity to stand up for fairness, kindness and compassion. Our 100% Vegetarian Challenge provides six weeks of supportive emails filled with tips, recipes, advice on nutrition and eating out.


Do Good, Feel Great!


26 September 2017