As a major exporter of animal products, New Zealand depends on its reputation for high standards of animal welfare.
However, like the nation's ‘100% Pure' brand, this reputation is more aspiration than substance, as there are holes in the regulatory system, little enforcement and a serious lack of funding for animals.
Current animal welfare legislation works to protect industry, not the animals. Factory-farmed animals are kept in miserable conditions where they cannot express their normal behaviours, contrary to the stated principles in the Animal Welfare Act.
In New Zealand, animals and their products generate over 20 billion dollars each year. Of that money the Government spends a mere 0.03 per cent on animal welfare.