New FARM360 Programme virtual reality experience

SAFE is excited to announce the launch of FARM360, our brand new nationwide virtual reality experience, which reveals, from the animals’ eye view, the inside story of animal suffering in factory farms.

FARM360 gives people the opportunity to see the conditions inflicted on animals in factory farms, from the animals’ own unique perspective via virtual reality headsets. This is the first time that high impact 360-degree technology has been used with the public by an animal organisation in New Zealand.

The new virtual reality footage, filmed by volunteer investigators from Farmwatch and voiced by actor Emmett Skilton, shows chickens bred for meat, layer hens and pigs in farrowing crates.

Launched in Auckland, FARM360 will be available at events all over New Zealand. It forms part of SAFE’s Beyond Factory Farming campaign which works to end the exploitation of living, sentient animals in intensive, cruel conditions. People can now, virtually, go into the sheds and into the cages themselves.

“The sheer scale of intensive factory farming in New Zealand would shock most Kiwis. Over one hundred million animals are imprisoned in inhumane conditions every single day,” says Mandy Carter, SAFE campaigns director.  “Most people can never visit a factory farm, so we decided to bring it directly to them. We’re using new technology to expose and challenge old-school farming practices where animals are treated as if they are objects rather than living, feeling individuals.”

“Factory farming inflicts suffering hidden away in huge anonymous sheds crammed full of animals. You can’t just request to see inside,” says John Darroch, spokesperson for Farmwatch. “We are shining the spotlight on the horror of these animals’ lives and it’s a shocking picture.”

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19 January 2018