Love cows!

Pledge to go dairy-free

Like other mammals, a mother cow must give birth in order to produce milk. Calves are taken from their grieving mothers - around 2 million killed as young as four days of age. They are regarded as unwanted by-products.

You can make a difference. If the thought of the cruel treatment of cows and their calves is unacceptable to you, then please join the thousands of New Zealanders voting with their wallets and going dairy-free. We'll email you some handy tips to get you started.

"I pledge to be dairy-free, to help end the cruelty to
cows and calves in the dairy industry."