Some zoos claim that their animals act as ambassadors for their species and raise funds to help those in the wild. Whilst this may sound good, in reality it does not add up. London Zoo spent 3.3 million pounds on building a tiger enclosure. Less than 1/10th of the money they received was donated to help tigers in Indonesia. Whilst zoos exist, they need to prioritise the welfare of animals over profit. Many people do care about conserving endangered species but the best way is to help directly by supporting organisations that work to preserve wild animals, not going via zoos, which can profit from exploiting people’s good intentions.