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The ideal diet

For Your Health

The biggest killer in New Zealand isn’t smoking, drugs or car accidents. It’s heart disease – which is directly linked to what we eat. Unhealthy diets heavy in animal products and lacking in fruit and veggies are heading many Kiwis to an early grave. By cutting out animal products, you can reap many benefits:

Lose weight

Studies show that people who eat a plant-based diet have lower rates of obesity. On average, people who don’t eat meat, dairy and eggs weigh up to 20% less than people who eat meat.

Be heart healthy

Studies show that heart disease can usually be prevented and even reversed with a plant-based diet. In fact, eating a plant-based diet was associated with a 42% reduced risk of developing heart failure.

Cut your cancer risk

The World Health Organisation found that about one-third of cancer cases can be prevented with a healthy plant-based diet, physical activity and a healthy waistline.

Are animal products putting your health at risk?

The ideal human diet should be composed of 80% carbohydrates, 10% fat and 10% protein. It is plant-based, in forms as close to their natural state as possible. Eat a variety of vegetables, fruits, raw nuts and seeds, beans and legumes, and whole grains.

Nourish your body

The New Zealand Ministry of Health says, “You can get all the essential nutrients from food without eating animal products. It helps to know about the nutrients in different foods so you can get the most benefit from the food you eat.” So, nourish your body with lots of variety.

Growing up with compassion

Well-planned diets free from animal products are appropriate for individuals during all stages of the life cycle, including pregnancy, lactation, infancy, childhood and adolescence.

Plant-powered athletes

Healthy food helps active people get the most from exercise. A diet with whole grains, fruits, vegetables and legumes provides the right balance of carbohydrates, protein and fat your body needs to train and compete.

Eat Kind

Take the Plant-Based Challenge

Not sure it's for you? Challenge yourself to try it out. By signing up, you'll receive six weeks of supportive emails and tips and tricks to help you along the way.

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