Our work Live kind SAFEShopper cruelty-free New Zealand

Know which companies are cruelty-free in New Zealand!

SAFEshopper is a web guide and phone app that aims to help Kiwi shoppers use their consumer power to select cosmetic and household products that have not been tested on animals.

All companies appearing in the guide do not conduct animal testing of any cosmetic or household products or ingredients, nor do they sell their products to countries requiring it by law. Companies have completed a questionnaire and signed a legally binding statement. All companies sell at least one vegan product.

Search online or download the FREE phone app for iPhone or Android.

Vegan: Entire product range is animal-free.

Some Vegan: Some products suitable for vegans. Check label or ask company.

NZ Made: Sourced and made in New Zealand.

Parent Company May Test: Parent company may test other brands on animals.


Why is SAFEshopper important?

Although in March 2015 we achieved our goal of a ban on cosmetics testing on animals, the ban only applies to those products manufactured within New Zealand, not imported. Crude and painful experiments continue to be carried out on thousands of animals to test new cosmetics and household products or their ingredients globally. This is despite the fact that over 8,000 ingredients are proven safe and widely available for commercial application. Find out more about cosmetics testing and what’s happening in New Zealand.


Cruelty-Free Products

You will be pleased to know there are hundreds of products available in New Zealand that are not tested on animals. Even better, they are probably already at the places you usually shop – your local supermarket, pharmacy, department store and online!

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Help us continue helping animals in need.

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every dollar goes towards providing education, undertaking research and campaigning for the benefit of all animals.