Beyond Factory Farming

“Whenever people say, 'We mustn't be sentimental,' you can take it they are about to do something cruel. And if they add, 'We must be realistic,' they mean they are going to make money out of it.”

Brigid Brophy.


Intensive farming has become big business in so-called ‘100% PURE’ New Zealand, with well over one hundred million animals cruelly confined in factory farms each year.

‘Factory farming' is a term used to describe an intensive animal farming operation. Other terms that may be used are ‘agribusiness', or, in the US, ‘concentrated animal feeding operations" (CAFO). It is believed that two out of every three farmed animals worldwide are now being factory farmed.

Common features of factory farms are the use of large windowless sheds and barren artificial environments with controlled lighting and temperature.

Most farmed animals suffer anxiety, illness and degradation, with no sunlight, no room to move and no way to express their natural behaviour. Hundreds of thousands of pigs are confined in indoor pens; close to three million 'layer' hens produce eggs in cages; and over 100 million chickens are raised for meat crammed into sheds with tens of thousands of other birds.

Most New Zealanders would be horrified to see the conditions in which these animals live. Factory farming is a practice that we should all be ashamed of, though it remains hidden from public view. This suffering continues while big industries profit from producing ever-increasing amounts of animal products, with the true cost being born by the animals imprisoned.

SAFE's Beyond Factory Farming campaign works to shine the spotlight on these hidden practices and galvanise public support, until every shed on every factory farm lies empty.


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WATCH: The Beyond Factory Farming campaign works to stop intensive indoor farming of animals in New Zealand.


History of Factory Farming

Economics of Factory Farming

Legalised Cruelty

Us and the Planet

What about free-range?