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News Media releases ‘Trace My Egg’ programme ripe for abuse – SAFE NZ

‘Trace My Egg’ programme ripe for abuse – SAFE NZ

July 23rd, 2020

The Egg Producers Federation’s voluntary ‘Trace My Egg’ programme, which claims to reduce the fraudulent labelling of eggs, will not prevent egg producers and suppliers from misleading customers. SAFE Corporate Campaigns Coordinator Jessica Chambers said ‘Trace My Egg’ is a strictly voluntary, high trust system that should be taken with a grain of salt.

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