Media centre
SAFE is New Zealand’s leading animal rights organisation

Media centre

We’re working towards a world where animals are understood and respected in such a way that they are no longer exploited, abused or made to suffer.

Will Appelbe

Media Manager
021 242 2927
[email protected]
For media enquiries, please contact our Media Manager.
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Debra Ashton

Chief Executive Officer

Debra became SAFE’s CEO in 2018. A long-time animal advocate, Debra was SAFE’s Managing Director in 2012, after a twenty-five-year career in film and television. Her love of animals and a concern for the way they are treated led Debra to work with a wide number of groups wanting to make positive changes for animals. Previously, she served on the boards of both SAFE and Wellington SPCA, produced and co-presented an animal rights radio programme and has experience as a business owner and journalist.

Marianne Macdonald

Campaigns Manager

Marianne grew up in London, where her Kiwi parents spent an extended ‘O.E’. With degrees in ecology and marine biology, Marianne has always had an interest in the environment. After leaving university, she worked in animal advocacy in the UK for 15 years, focussing particularly on campaigns against animal experimentation and fishing. She has worked with SAFE in voluntary and paid roles for over 20 years and is currently Campaigns Manager.


Jessica Chambers

Corporate Campaigns Coordinator

Jessica’s background lies largely in the film and television industry. Her dedication to animal advocacy led her to volunteer countless hours of her time to various animal protection organizations and rescue charities over the past decade. A passion for a greater understanding of animal-related issues in New Zealand motivated her return to university where she graduated from Unitec with a Bachelor of Science, majoring in Animal Management and Welfare in 2016. She now heads SAFE’s Corporate Campaign initiatives, where she can combine her production and campaign delivery skills with her ongoing passion and commitment to animal advocacy.

Kylie Dale

Eat Kind Programme Officer

Through her work, Kylie provides Kiwis with access to positive, informative tools and resources that empower cruelty-free, plant-based and vegan choices. Kylie has a passion for nutrition and completed her studies in Food Science at Lincoln University in 2016. She is an avid runner, and since becoming vegan has taken part in numerous ultra-marathon events. Along with a desire to contribute to a better Aotearoa for animals, Kylie is passionate about advocating foods that are kinder to our bodies and the planet.

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Plant-based Christmas recipes

Get ready to celebrate a delicious, plant-based Christmas with a menu that will impress everyone around the table these holidays!

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Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.