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About us

Creating a future
where the rights of animals are valued

Who is SAFE?

For nearly a century, SAFE has been the nation’s leading voice for animal rights. Our goal is to inspire institutional, political and societal shifts that reduce animals’ suffering, improve their lives, and ultimately, end their exploitation.

SAFE began in in 1932, when a handful of volunteers incorporated as a branch of the British Union for the Abolition of Vivisection. Now, you’ll find us everywhere – from farms to the Beehive, in the High Court, from television news to social media – working to ensure the concerns of animals are the concerns of the nation.

We’re a group of everyday New Zealanders who are empowering people to choose a different path – one that values compassion and respects the health of people, animals and the planet.

 

Our massive wins for animals

Our work has enabled massive change for animals, and we couldn’t have done it without our supporters working alongside us through the decades. Here are some of the many changes we helped bring about for animals in Aotearoa:

  • Ban on the live export by sea trade
  • Ban on greyhound racing
  • Farrowing crates and mating stalls for mother pigs ruled to be unlawful
  • Ban on battery caging of hens
  • Ended exotic animals in circuses
  • Freed dolphins from a lifetime in captivity
  • Freed mother pigs from sow stalls
  • Ended cosmetics testing on animals
  • Ended party pill testing on animals
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The True Cost of Dairy

Right now, throughout Aotearoa, thousands of newborn calves are being taken from their mothers, trucked off in the cold, and killed. Branded as disposable by-products of the dairy industry, they are fragile, voiceless, and deserve so much more.

Your compassion today can create a future where every animal is valued.