Creating a future where the rights of animals are valued
Who is SAFE?
For nearly a century, SAFE has been the nation’s leading voice for animal rights. Our goal is to inspire institutional, political and societal shifts that reduce animals’ suffering, improve their lives, and ultimately, end their exploitation.
SAFE began in in 1932, when a handful of volunteers incorporated as a branch of the British Union for the Abolition of Vivisection. Now, you’ll find us everywhere – from farms to the Beehive, in the High Court, from television news to social media – working to ensure the concerns of animals are the concerns of the nation.
Together, without supporters, SAFE has:
Secured a ban on live animal export by sea — protecting thousands of animals from terrifying journeys.
Won a government ban on greyhound racing, ending cruelty in an industry riddled with injuries and neglect.
Exposed the reality of cage eggs and pressured the Commerce Commission to investigate misleading labelling.
Continued the fight for a ban on mud farming, backed by over 20,000 petition signers.
Taken legal action for mother pigs still confined in farrowing crates.
Continued to stand up for bobby calves killed as waste by the dairy industry.
Called for urgent reform of rodeo cruelty, demanding NAWAC release long-overdue welfare codes.
These wins don’t happen by chance, they happen because of people like you. Every investigation, every campaign, every piece of legislation challenged or changed is driven by people who care enough to act.
SAFE supporter update April 2025
As we wrap up another busy quarter, we want to take a moment to reflect on all that we’ve achieved together in our fight for animals – and what lies ahead in 2025. From calling for a total ban on cruel practices like mud farming and rodeo, to challenging misleading...
SAFE supporter update October 2024
A Message from Debra Ashton, CEO of SAFE As this year draws to a close, I want to extend my heartfelt thanks to you for supporting SAFE throughout the past 12 months. This year has been filled with challenges, but together, we’ve made significant strides in advocating for the protection...
SAFE Supporter Update July 2024
Our work to Protect the Ban on Live Export We are thrilled to announce that we have successfully achieved and surpassed SAFE’s Operation Protect the Ban fundraising goal! The importance of this campaign cannot be understated. Thanks to people like you, we have a fighting chance to counter Livestock Export...