About us

SAFE (Save Animals From Exploitation) is New Zealand’s leading animal advocacy organisation.

Founded in 1932, SAFE aims to make significant improvements to the lives of animals by raising awareness, challenging cruel practices, changing attitudes and fostering compassion so that they are no longer exploited or abused by humans. With over 20,000 members, supporters and a small group of dedicated staff, SAFE undertakes high-profile campaigns, public stalls, displays, demonstrations, meetings, education services and research to foster a more informed understanding of the state of human-animal relations in contemporary Aotearoa New Zealand.

SAFE is a registered, not for profit charitable organisation and is solely reliant on the goodwill of its supporters. It does not receive any government funding. SAFE’s Charities Services registration number is CC40428.


SAFE’s Board is comprised of individuals who volunteer their time and skills to help animals and ensure good governance. Our current Board Members come from a diverse range of backgrounds, such as: animal advocacy, law, digital media, accountancy, psychology and business.

Annual Report and Accounts

SAFE's Annual Report for 2016-2017 Download
SAFE’s Annual Report for 2015-2016 Download
SAFE’s Annual Accounts for 2015-2016 Download

SAFE Supporter Updates

Winter 2018 Download
Autumn 2018 Download
Summer 2017 Download
Spring 2017 Download
Winter 2017 Download
Autumn 2017 Download
Spring 2016 Download
Winter 2016 Download
Summer 2016 Download
Summer 2015 Download



In addition to staff, dedicated volunteers and supporters throughout the country kindly give their time and skills to help animals and work with SAFE. If you're interested in volunteering, simply fill out this form and our coordinator will get in touch.