About us Governance
About Us


SAFE’s Board of Directors is made up of compassionate people who volunteer their time and expertise to help animals and ensure good governance.

Our board members come from a diverse range of backgrounds, including animal advocacy, digital media, accountancy, psychology and business.

Notice of Annual General Meeting

Notice of Annual General Meeting

Meet the board

Mark Rocket — Chair

Mark has been on the SAFE board since 2012. As an internet entrepreneur he has supported and contributed to a range of veg and animal-related websites. His objective is to make more people in New Zealand aware of the significant implications of intensive animal farming and to effect change.

Troy Coyle — Secretary

Troy is an experienced director. She is a graduate member of the Australian Institute of Company Directors and a chartered member of the Institute of Directors in New Zealand. She has been a vegan for eight years and has travelled three times to Japan’s infamous cove, where dolphins are hunted and captured or killed, to campaign against the hunt.

Sarah Barnes — Treasurer

Sarah brings to SAFE 16 years of experience in the accounting and finance industry, working with a wide range of organisations including non-profit and charitable organisations, government and private companies. With a passion for animals and their rights, Sarah enjoys being a part of an organisation that works for a kinder future for all animals. The staff at SAFE are so committed to what they do that Sarah considers it a pleasure to help them to continue to strive forward to achieve that vision.

Katharine Birks — Board Member

Active in the animal advocacy movement since the 1980s, Katharine has been involved with high profile organisations and campaigns in North America and Australia. With a background in public relations and journalism she began her fundraising career 25 years ago, focusing on impact philanthropy within the tertiary sector. Returning to New Zealand in 2006, her consultancy has provided fundraising, policy and advocacy support to many causes. Her passions and vision lie with driving change for animals and removing inequalities for all sentient beings. To this end, she has served as a trustee on several boards.

Eat with kindness

Plants! Plants! Plants!

Sign up for the Plant-Based Challenge! Eating a plant-based diet is the most important thing you can do to help animals. It's a simple switch, but it makes a big difference. We bet you’ll find it tastier and easier than you ever imagined!

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Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.