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A voice for animals

SAFE’s campaigns are high-profile and get results. We impact the areas of animal cruelty and abuse that affect the greatest number of animals. This includes:

  • Layer hens in the commercial egg industry
  • Mother pigs in farrowing crates
  • Bobby calves in the dairy industry
  • Animals abused in rodeo
  • Chickens bred for their meat

SAFE is working to create change at a legislative and industry levels, directly affecting the lives of hundreds of millions of animals.

To discuss leaving a gift in your will, please email Liz Atkinson, or phone us on 04 472 9311.


SAFE’s education programmes range from those for school-aged children through to academic research that informs the animal agriculture industry and government. This includes:

  • SAFE Animal Squad – a children’s education club for children ages 8 to 12
  • The Animals & Us curriculum textbook for secondary school children
  • Academic research projects on key animal welfare issues including animal testing, farrowing crates, colony cages, and the use of animals in research. These research projects aim to influence change at a policy and industry level and are undertaken by internationally recognised experts.

Plant-based living

SAFE’s Eat Kind programme gives members of the public practical tools and support to transition successfully to a plant-based lifestyle. This includes a full-colour print nutrition and product guide, and a structured six-week challenge programme with weekly email support.

Why should you consider making a Will?

Making a Will means you can take care of those you love after you’ve gone. It is the only means of ensuring that you are in control of what happens to your possessions and minimises stress and uncertainty for your loved ones.

If the welfare of New Zealand’s animals is something that you care about, by including SAFE in your Will you can make sure you have a direct impact for animals long into the future.

It is often thought that only wealthy people can leave a gift to a charity when they pass away, when in fact, most legacy gifts are made by ordinary, hard working people just like you who want to make a positive difference after they have gone.

SAFE Animal Guardians

By leaving a gift to SAFE in your Will you become part of our legacy society, the SAFE Animal Guardians. The SAFE Animal Guardians is our commitment to you that your gift will have a direct and enduring impact on the lives of New Zealand’s animals. Being a member of SAFE Animal Guardians simply means you receive two personalised updates a year about how your support makes a difference for animals.

“SAFE gives a voice to the voiceless. It throws light on human-induced animal suffering caused by practices that have no place in a civilised society. SAFE campaigns have yielded results: animal advocacy works. That is why I have left a gift to SAFE in my Will.”

Patricia Callis
SAFE Animal Guardians Foundation Member

Next steps

Leaving a legacy gift to SAFE in your Will is easy. Once you’ve taken care of family and close friends, your gift for animals can be as little or as much as you want.

We recommend visiting your solicitor or trustee company for assistance. You may find the suggested text below useful;

I give to SAFE (Save Animals From Exploitation) Incorporated:
the sum of (amount) OR (description of assets)
OR (percentage of estate) OR (residue of estate)
for the general purposes of SAFE Incorporated.
I declare that the receipt of the Secretary or other appropriate officers of SAFE Incorporated shall be sufficient discharge and release to my trustee(s).


Try plant-based!

Eat with kindness

Get ready to be inspired by how enjoyable, easy and delicious it can be to live in a way that is kinder to our planet and all who live on it.

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Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.