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Our work

With 20 staff spread across New Zealand’s three main centres, and thousands of loud and talented volunteers and supporters, we are stronger than ever. We’re the leading voice on anything and everything to do with the animals of Aotearoa.

Animals & Us

One of the key areas of SAFE’s work is education. Since 2004, SAFE has been committed to creating a strong and effective national learning programme. A significant component of SAFE's education work is the highly acclaimed and unique Animals & Us textbook series. We also run an engaging youth group for children aged 8- to 14-years.

Animals in Aotearoa

Aotearoa New Zealand is a nation of animal lovers, however, the scale of suffering faced by animals, particularly farmed animals, is immense. Together with our supporters, SAFE is driving positive change on a massive scale. Stand with us as we create a kinder Aotearoa for all animals.

Live Kind

Living kind is full of flavour and fun – and will leave you feeling great! Get ready to be inspired by how enjoyable, easy and delicious it can be to live in a way that is kinder to our planet and everyone on it.

SAFE Animal Squad

SAFE Animal Squad is a group of kind 8- to 14-year-olds who love and want to help animals. The Animal Squad is committed to empowering these inspiring young minds to make kind choices and help make the world a better place for animals.

Eat with kindness

Moooo-ve over dairy

Thinking of breaking up with dairy? Sign up for the Diary-Free Challenge! Anything dairy can do, plants can do better. It's a simple switch, but it makes a big difference. We bet you’ll find it tastier and easier than you ever imagined!

Donate today

Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.