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The best way to help animals

Eat kind

Imagine if you could make a difference for animals every single day. You don’t even have to do anything extraordinary. Every meal is a chance to make a difference. It’s as simple as what you choose to eat! And, it isn’t about missing out – it’s about adding compassion.

Why eat a plant-based diet?

For the animals

Every meal is a statement of our values and a chance to create the world we want to live in.

For your health

A whole food, plant-based diet is the perfect recipe for a long and healthy life.

For our planet

Choosing to eat a plant-based diet is the most effective way to reduce our impact on the climate.

Make a difference, one meal at a time

Get ready to change the world. Think that sounds huge? It is. Choosing to eat plant-based foods not only saves countless animals’ lives, it’s also the best way to protect the environment. Plus, it’s a fantastic way to live a long, happy, healthy life!

Eat kind

There are so many delicious ways to eat plant-based versions of your favourite meals. Whether it’s lentil bolognese, pulled jackfruit tacos, spicy bean burritos or homemade black bean burgers, there has never been a more taste bud-tempting time to try eating with kindness!

Explore the world

Discover a whole new world full of flavours! From slow-roasted Moroccan tagines, veggie dumplings, spicy curries and ‘creamy’ risotto, to falafel, tabbouleh and enchiladas, Global cuisine offers lots of delicious meat-free meals – just dive in, and find out what the world has to offer.

Connect with others

A great way to stay motivated is to connect with like-minded people: attend public events, join a vegan dining group or read up on the subjects that first inspired you to try plant-based eating. Volunteering for SAFE is a rewarding way to get involved in animal advocacy and to meet other compassionate people

Have fun!

Challenge yourself. Try new foods. Step outside your comfort zone and think of it as an adventure. By eating kind you’ll soon feel great about the positive impacts of your actions for yourself, animals and the planet.

Do good, feel great

A whole food, plant-based diet is the perfect recipe for a long and healthy life. Discover how nutritious, rewarding and delicious it can be to nourish your body with nutrient-dense plant foods.

Spread kindness

You can order our free Eat Kind resources for yourself, friends, whānau or workplace by filling out our bulk order form.

Encouraging climate-friendly food choices

The more Kiwis who sit down to enjoy climate-friendly meals, the better the health outcomes - not only for our environment - but for our population. It is time that New Zealand’s dietary guidelines were updated to reflect the wide-reaching benefits of increasing plant-based meals.

Share kindness

Plant-based Christmas recipes

Get ready to celebrate a delicious, plant-based Christmas with a menu that will impress everyone around the table these holidays!

Donate today

Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.