The Plant-Based Starter Guide

Take action The Plant-Based Starter Guide
Your guide to goodness

Kickstart your journey to kindness with the Plant-Based Starter Guide

Easy, affordable, inspired food is just a click away!

Download SAFE’s FREE Plant-Based Starter Guide.

For recipes, food swaps, eating out, nutritional information and more – the Plant-Based Starter Guide has everything you need to start eating with kindness in Aotearoa.

The best way to help animals is to keep them off your plate

Eating plant-based is the most important thing you can do to help animals. It's a simple switch, but it makes a big difference. You'll feel great knowing that you are putting your values into action. Challenge yourself to give it a go. We bet you’ll find it tastier and easier than you ever imagined!


Astound your friends and family with delicious plant-based foods! Check out our recipe section for some tasty meal-time inspiration.

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Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.