The Plant-Based Starter Guide

Take action The Plant-Based Starter Guide
Your guide to goodness

Kickstart your journey to kindness with the Plant-Based Starter Guide

Easy, affordable, inspired food is just a click away!

SAFE’s FREE Plant-Based Starter Guide contains everything you need to eat with kindness. Order a copy now and we’ll post you a copy. You can also download a digital version.

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The best way to help animals is to keep them off your plate

Eating plant-based is the most important thing you can do to help animals. It's a simple switch, but it makes a big difference. You'll feel great knowing that you are putting your values into action. Challenge yourself to give it a go. We bet you’ll find it tastier and easier than you ever imagined!

Spread Kindness

You can order larger quantities of our Eat Kind resources to give to friends, whānau, workmates or at an event. Simply fill out our order form.


Astound your friends and family with delicious plant-based foods! Check out our recipe section for some tasty meal-time inspiration.

Give it a go

Veganuary is your chance to do good and feel great!

Take action to combat the climate emergency, contribute towards a kinder Aotearoa for animals, and follow in the footsteps of plant-powered athletes – what better way to kick off the new year?!

Donate today

Help us continue helping animals in need.

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every dollar goes towards providing education, undertaking research and campaigning for the benefit of all animals.