Our work Live kind Eat Kind For the planet

For the Planet

Farming animals are ruining New Zealand’s clean, green image. Our waterways, land and reputation are under threat from animal farming.


So, it’s no wonder that the UN is calling meat the world’s most urgent problem

Consider that:

Want to learn more? One of the most comprehensive reports ever written on the environmental effects of farming animals, check out the United Nation’s report, Livestock’s Long Shadow.


Share kindness

Celebrate a delicious, plant-based Christmas

A plant-based menu that will impress everyone around the Christmas table.
Extend your kindness to animals and our planet this Christmas, while enjoying the most delicious, festive spread!

Donate today

Help us continue helping animals in need.

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every dollar goes towards providing education, undertaking research and campaigning for the benefit of all animals.