For the planet

Our work Live kind Eat Kind For the planet

Eating a plant-based diet is the most effective way to make a positive difference for the planet, and all that is on it. So it’s a good thing that transitioning to a plant-based diet is easier and tastier than ever before! Get ready to discover how delicious and rewarding it can be to eat kinder for the planet.

Take action for the climate!

Try our Plant-Based Challenge

Get ready to protect the planet, while kickstarting a healthier lifestyle and saving lives! Our Plant-Based Challenge has all the recipes, tips, information and inspiration you’ll need to get started on a journey to kindness.

Help protect our surroundings

Animal farming is the leading cause of deforestation around the world. Over 50% of New Zealand’s landmass has been cleared to farm animals. Many areas are intensively farmed, resulting in significant pollution of our fresh waterways.

Ditch dairy and make a difference

Dairy production demands huge amounts of water, and the effluent produced by over six million dairy cows across the country is polluting our soil, aquifers and waterways. This has led to an increase in demand for non-dairy options, as more Kiwis seek to help create a cleaner environment.

Make your meals matter

The majority of New Zealand’s greenhouse gas emissions is from animal farming, so by cutting out meat and dairy, you’re cutting out the foods that emit the largest quantities of environmentally damaging emissions.

Turn your values into action

Oceans are no longer a sanctuary for fish and other sea life. Only 3% of marine areas remain free from human pressure. Industrial fishing takes place in more than half the world’s oceans, and one-third of fish populations are overexploited. By making the move to plant-based options, we’re giving these habitats and their inhabitants a chance to survive.

Aotearoa New Zealand's dietary guidelines

Encouraging climate-friendly food choices

The more Kiwis who sit down to enjoy climate-friendly meals, the better the health outcomes for our environment - and our population. It is time that our dietary guidelines were updated to reflect the wide-reaching benefits of increasing plant-based meals.

Eat with kindness

Plants! Plants! Plants!

Sign up for the Plant-Based Challenge! Eating a plant-based diet is the most important thing you can do to help animals. It's a simple switch, but it makes a big difference. We bet you’ll find it tastier and easier than you ever imagined!

Donate today

Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.