Your chance to do good and feel great!

Take action Take the Plant-Based Challenge
Give it a go!

Take the Plant-Based Challenge

Eating plant-based is the most important thing you can do to help animals. It’s a simple switch, but it makes a big difference. You’ll feel great knowing that you are putting your values into action. Challenge yourself to give it a go. We bet you’ll find it tastier and easier than you ever imagined!

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Kickstart your journey into kindness

Order our Plant-Based Starter Guide to receive plenty of delicious recipes, useful tips and helpful advice, to ensure your journey to kinder eating is tasty and enjoyable.

Same yet better

You can have a burger, or you can have a burger that saves lives!
There is a heap of easy ways to switch from meat, eggs and dairy. We’ve put together a shortlist of our favourites, but the best thing to do is to experiment and find alternatives that you enjoy!

Love to cook?

Check out our delicious meat-free recipes for plenty of delicious inspiration and astound your friends and family with delicious plant-based foods!

Give it a go

Veganuary is your chance to do good and feel great!

Take action to combat the climate emergency, contribute towards a kinder Aotearoa for animals, and follow in the footsteps of plant-powered athletes – what better way to kick off the new year?!

Donate today

Help us continue helping animals in need.

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every dollar goes towards providing education, undertaking research and campaigning for the benefit of all animals.