Give plant-based a try!

Take action Take the Plant-Based Challenge
Give it a go!

Take the Plant-Based Challenge

Sign up for the Plant-Based Challenge and get ready to receive recipes, tips and product information and heaps of inspiration. The challenge was designed by Kiwis for Kiwis and features products and ingredients found right here in Aotearoa.

Do something amazing for the animals, the planet, and your health. Get started today!

Kickstart your journey into kindness

Order our Plant-Based Starter Guide to receive plenty of delicious recipes, useful tips and helpful advice, to ensure your journey to kinder eating is tasty and enjoyable.

Same yet better

You can have a burger, or you can have a burger that saves lives!
There is a heap of easy ways to switch from meat, eggs and dairy. We’ve put together a shortlist of our favourites, but the best thing to do is to experiment and find alternatives that you enjoy!

Love to cook?

Check out our delicious meat-free recipes for plenty of delicious inspiration and astound your friends and family with delicious plant-based foods!

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Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.