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Try plant-based for Veganuary!

Take action Take the Plant-Based Challenge
Give it a go!

Take the Plant-Based Challenge

Here in Aotearoa, we’re way too busy having fun at the beach to start our new year’s resolutions on 1 January! That’s why we’re extending our Veganuary challenge through to the end of February.

Join over 500,000 people worldwide who are embracing plant-based food this Veganuary!

Simply sign up for the Plant-Based Challenge and get ready to receive recipes, tips and product information. The challenge was designed by Kiwis for Kiwis and features products and ingredients found right here in Aotearoa.

Do something amazing for the animals, the planet, and your health. Get started today!

Kickstart your Veganuary journey into kindness

Order our Plant-Based Starter Guide to receive plenty of delicious recipes, useful tips and helpful advice, to ensure your journey to kinder eating is tasty and enjoyable.

Same yet better

You can have a burger, or you can have a burger that saves lives!
There is a heap of easy ways to switch from meat, eggs and dairy. We’ve put together a shortlist of our favourites, but the best thing to do is to experiment and find alternatives that you enjoy!

Love to cook?

Check out our delicious meat-free recipes for plenty of delicious inspiration and astound your friends and family with delicious plant-based foods!

Try plant-based for Veganuary!

Eat with kindness

Get ready to be inspired by how enjoyable, easy and delicious it can be to live in a way that is kinder to our planet and all who live on it.

Donate today

Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.