Our work Live kind Eat Kind For the animals

For the Animals

Every meal is a statement of our values and a chance to create the world we want to live in.

Life for animals on modern day animal farms isn’t pretty. Forget the fairy tale farmyards in children’s books. They’ve been replaced by nightmarish places where millions of animals have their tails, teeth and beaks cut without pain relief, and most suffer in confinement until they are slaughtered.

By eating with care and cutting out animal products from your diet, you can save around 100 lives each year and send the message to the animal agriculture industry that you do not support the use of animals for food production. Click on the links below to learn more about the lives of animals raised for food in New Zealand.


Share kindness

Celebrate a delicious, plant-based Christmas

A plant-based menu that will impress everyone around the Christmas table.
Extend your kindness to animals and our planet this Christmas, while enjoying the most delicious, festive spread!

Donate today

Help us continue helping animals in need.

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every dollar goes towards providing education, undertaking research and campaigning for the benefit of all animals.