Kind eating has never tasted so good!

Same but better

Meat swaps

Chomping down on a juicy burger, sizzling some sausages on the BBQ or whipping up some spicy ‘mince’ nachos – you can keep all your favourite meals on the menu when switching to plant-based foods.

Discover the huge selection of plant-based ‘meats’ at your local supermarket. Here are some of our faves!


The huge variety of meatless burger options widely available offers something to suit everyone. Veggie lovers can rejoice in patties made from beans, grains and vegetables – they taste amazing!


Wrapped in bread, on a bun or cooked and chopped over salad or a homemade pizza – there's a great range of plant-based sausages to enjoy.


A wide range of meat-free mince can be found in the chiller or freezer sections of your supermarket. Use them in your favourite recipes or try one of the delicious meat-free recipes on our website.

Pies and sausage rolls

For a taste of these quick and easy Kiwi favourites, meat-free pies and sausage rolls can be found in the supermarket chiller and freezer sections

Love to cook?

Check out the delicious meat-free recipes on our website for plenty of delicious inspiration.

Shepherd’s Pie

Loaded full of veggies and savoury lentils, this pie packs a flavourful punch. A hearty, comforting meal and a total crowd pleaser!


A super simple yet sensational recipe! With a fabulously rich tomato and ‘mince’ filling, layered with a creamy ‘cheese’ sauce.

Black Bean Burgers

Packing a whole load of healthy protein, these veggie patties taste amazing! It’s a recipe the whole family will enjoy.

Eat with kindness

Try the Plant-Based Challenge

Eating a plant-based diet is the most important thing you can do to help animals. It's a simple switch, but it makes a big difference. You'll feel great knowing that you are putting your values into action. Challenge yourself to give it a try. We bet you’ll find it tastier and easier than you ever imagined!

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