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Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

End mud farming

Every year, animals endure immense suffering and neglect on filthy mud farms. These conditions breach the Animal Welfare Act 1999, inflicting severe pain, distress, and avoidable death.

Call for an independent voice for Animals in Government

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too.

New Zealand dairy cruelty

Mother cows are being pushed to their limits and every year, as many as two million calves are killed within their first week of life. Intensive dairying is also devastating our waterways, our climate and the integrity of our land.

SAFE for Animals -
New Zealand's Leading Animal Rights Charity

SAFE’s vision is a world where animal rights are valued. We work to achieve that vision through our mission to end the exploitation of animals.

That future isn’t far away. With the help of supporters like you, every day we are making massive wins for thousands of animals, and each step forward brings us closer to an Aotearoa where all animals matter.

Donate today

Ways to Give

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.

Become a Monthly Donor

Join the Heart for Animals Regular Giving Programme and be part of a compassionate community dedicated to transforming the lives of animals in New Zealand.

Remember SAFE in your will

Animals have had an impact on your life. By remembering SAFE in your will, you can impact the lives of animals for years to come. It's action you can take now to ensure a kinder, more compassionate world for future generations.

Make a one-off gift

Help us continue helping animals in need. As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work.

Lincoln University’s “best practice” dairy farm exposed 

When most people hear the phrase “world-best practice”, they expect it to mean the highest standards of care – for people, for animals, and for the environment. That’s what Lincoln University promises at its Dairy Demonstration Farm (LUDF), a showcase for international students and a training ground for the next...

New code fails animals — and so does the system behind it 

An updated Code of Welfare for Sheep and Beef Cattle is now open for consultation, and it’s a disaster for animals. Rather than lifting standards or upholding the Animal Welfare Act 1999, the code would lock in cruelty and continue to allow harmful practices that cause serious and avoidable suffering.  ...

SAFE supporter update April 2025

As we wrap up another busy quarter, we want to take a moment to reflect on all that we’ve achieved together in our fight for animals – and what lies ahead in 2025. From calling for a total ban on cruel practices like mud farming and rodeo, to challenging misleading...

Eat Kind

Eating plant-based is one of the best ways you can help animals, the planet and your health.

Imagine if you could make a difference for animals every single day. You don’t even have to do anything extraordinary. Every meal is a chance to make a difference. It’s as simple as what you choose to eat! And, it isn’t about missing out – it’s about adding compassion.

Donate today

The True Cost of Dairy

Right now, throughout Aotearoa, thousands of newborn calves are being taken from their mothers, trucked off in the cold, and killed. Branded as disposable by-products of the dairy industry, they are fragile, voiceless, and deserve so much more.

Your compassion today can create a future where every animal is valued.