About us Strategic plan

Strategic plan

SAFE’s strategic projects, programmes, and activities help us deliver on our mission and bring us closer to realising our vision of what the world can be for animals.


The rights of animals are valued.


To end the exploitation of animals.

Everything we do is grounded in our values, and our passion to create a meaningful difference to the lives of animals.

Try plant-based!

Take the Dairy-Free Challenge

Moving away from dairy is a choice that benefits animals, our planet and our health. There’s never been a better time to go dairy-free. Whether you’re looking for tips on the best plant-based cheese or ice cream or on the lookout for new dairy-free recipe ideas, we’ve got you covered!

Donate today

Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.