Te kaupapa – He Aotearoa e whakarite ana kia pūmau ngā motika kararehe

Our vision –
An ethical Aotearoa New Zealand
that ensures rights of animals

SAFE educates, informs and empowers people to make cruelty-free, plant-based and vegan choices.

Love greyhounds

Don’t gamble with their lives

Those of us who have lived with or spent time with a greyhound will tell you that they are among the gentlest, sweetest and laziest dog breeds around. They are also known for being the fastest dogs on the planet ‒ sadly, it’s for this reason that the racing industry uses them.

We have won.

Justice has been served.
From the bottom of our hearts – thank you.
Your support has made this landmark legal success possible.

Putting animals first for over 80 years

You’ll find us everywhere – from farms to the Beehive, from the High Court to the classroom, from television news to social media – working to ensure the concerns of animals are the concerns of the nation.

A better world for animals

Our vision for the future

We can't go back to the way things were. Too much has changed. We can create a future-forward, robust economy that considers the wellbeing of all who call New Zealand home.

Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

Hens kept in cages

Nearly 3 million hens need us to free them from a life spent crammed inside cruel wire cages.

Live export

In 2003, we achieved a ban on the live export of animals for slaughter. It is time to end live export for good.


Many people don't know that every summer around 30 rodeos are held in New Zealand, bullying animals for the entertainment of a minority.

Chickens bred for meat

125 million chickens are bred to grow so explosively, their lives are full of suffering.

Donate today

Leave a lasting legacy and become an Animal Guardian

It is our commitment to you that your gift will have a direct and enduring impact on the lives of New Zealand’s animals.

It’s not too late to jump into some new healthy habits!

Veganuary may be done and dusted, but it is never too late to take the opportunity to make a difference for animals, to show the environment some aroha, and to do something kind for yourself! As you’re about to discover, fuelling your body with whole, plant-based foods isn’t just delicious,...

We’ve achieved victory for mother pigs, now we need Government action

Today SAFE and the New Zealand Animal Law Association (NZALA) have published a full-page open letter in the New Zealand Herald, calling on the Prime Minister to appoint a Commissioner for Animals. In June 2020, SAFE and NZALA made legal history for mother pigs. For the first time in New...

Italy’s leading egg producer promises to stop killing day old male chicks

Worldwide, 6.5 billion day-old male chicks are killed each year because the egg industry considers them to be unwanted by-products of egg production. This is because male chickens cannot lay eggs and are not suitable to be raised for meat. Last week, the trade association representing the largest egg producers...
Try plant-based!

Eat with kindness

Get ready to be inspired by how enjoyable, easy and delicious it can be to live in a way that is kinder to our planet and all who live on it.

Donate today

Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.