We did it!

New Zealand Government moves to ban live export by sea

Together we have made history for animals. Find out more about this historic victory and how you can help us secure an immediate ban on all live animal exports

A better world for animals

Our vision for the future

We can’t go back to the way things were. Too much has changed. We can create a future-forward, robust economy that considers the wellbeing of all who call New Zealand home.


Meet Chickens!

Let’s get to know chickens for the beautiful birds they are.

These gentle and intelligent birds are the most intensively farmed animals in New Zealand, over 120 million are killed for their meat each year. Get to know these peaceful birds as we uncover the secrets the chicken farming industry has been hiding from caring Kiwis for too long.

We have won.

Justice has been served.
From the bottom of our hearts – thank you.
Your support has made this landmark legal success possible.

Putting animals first for over 80 years

You’ll find us everywhere – from farms to the Beehive, from the High Court to the classroom, from television news to social media – working to ensure the concerns of animals are the concerns of the nation.

Love greyhounds

Don’t gamble with their lives

Those of us who have lived with or spent time with a greyhound will tell you that they are among the gentlest, sweetest and laziest dog breeds around. They are also known for being the fastest dogs on the planet ‒ sadly, it’s for this reason that the racing industry uses them.

Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

Hens kept in cages

Nearly 3 million hens need us to free them from a life spent crammed inside cruel wire cages.

Live export

In 2003, we achieved a ban on the live export of animals for slaughter. It is time to end live export for good.


Many people don't know that every summer around 30 rodeos are held in New Zealand, bullying animals for the entertainment of a minority.

Chickens bred for meat

120 million chickens are bred to grow so explosively, their lives are full of suffering.

Donate today

Leave a lasting legacy and become an Animal Guardian

It is our commitment to you that your gift will have a direct and enduring impact on the lives of New Zealand’s animals.

Live export by sea – the journey to a ban

On 14 April 2021, the New Zealand Government announced a ban on live cattle export by sea, with a two-year ‘wind down’ period. It took more than a decade of perseverance to get us here. We couldn’t have got to this point without the tremendous support of caring people like...

Confused about the difference between chickens and hens?

Are you confused about the different welfare issues that affect chickens bred for their meat, and hens used for egg-laying? You’re not alone! Although these birds share many characteristics and behavioural needs, selective breeding by the poultry industry has created two very different birds…  Meet chickens!  Over 120 million chickens are farmed for their meat every...

It’s not too late to jump into some new healthy habits!

Veganuary may be done and dusted, but it is never too late to take the opportunity to make a difference for animals, to show the environment some aroha, and to do something kind for yourself! As you’re about to discover, fuelling your body with whole, plant-based foods isn’t just delicious,...
Try plant-based!

Eat with kindness

Get ready to be inspired by how enjoyable, easy and delicious it can be to live in a way that is kinder to our planet and all who live on it.

Donate today

Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.