A better world for animals

Our vision for the future

We can’t go back to the way things were. Too much has changed. We can create a future-forward, robust economy that considers the wellbeing of all who call New Zealand home.


We did it!

New Zealand Government moves to ban live export by sea

Together we have made history for animals. Find out more about this historic victory and how you can help us secure an immediate ban on all live animal exports


Animals used in rodeo will have their day in court. The New Zealand Animal Law Association and SAFE have filed a legal challenge to show that rodeo is in violation of the Animal Welfare Act.

Take action for hens

It's time to empty the cages

Your actions can make a huge difference for the millions of hens living in cramped, unnatural conditions on intensive farms. Take action now to free hens from cages in New Zealand.

Putting animals first for over 80 years

You’ll find us everywhere – from farms to the Beehive, from the High Court to the classroom, from television news to social media – working to ensure the concerns of animals are the concerns of the nation.

Love greyhounds

Don’t gamble with their lives

Those of us who have lived with or spent time with a greyhound will tell you that they are among the gentlest, sweetest and laziest dog breeds around. They are also known for being the fastest dogs on the planet ‒ sadly, it’s for this reason that the racing industry uses them.

Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

Hens kept in cages

Nearly 3 million hens need us to free them from a life spent crammed inside cruel wire cages.

Live export

We want to see an immediate ban on all live export, as tens of thousands of cows may be shipping in the phase-out period, and millions will continue to be shipped by air.


Many people don't know that every summer around 30 rodeos are held in New Zealand, bullying animals for the entertainment of a minority.

Chickens bred for meat

120 million chickens are bred to grow so explosively, their lives are full of suffering.

Be an Animal Guardian

Remember SAFE in your will

Animals have had an impact on your life. By remembering SAFE in your will, you can impact the lives of animals for years to come. It's action you can take now to ensure a kinder, more compassionate world for future generations.

True stories from a live export ship

Recently, a brave informant came forward to share haunting stories of their experiences on board a live export ship. Over the last few weeks, we’ve shared their account in ‘True stories from a live export ship’ in our social media. In this blog, you can read the informant’s story and...

No animal should suffer for a social media video

Animal videos have become hugely popular online. While they may seem innocuous, they can pose a real risk of harm to animals. The latest, a TikTok video showing a person ‘tickling’ a stingray, has gained around 100 million views in just over a week. But the video is far from...

Ten reasons why the ban on live export by sea must be implemented immediately

Two years is too long. In the time it could take to phase out live export by sea, hundreds of thousands more New Zealand animals will potentially have to endure the horror of the live export trade. Following the Government’s announcement on 14 April that live export by sea will...
Try plant-based!

Eat with kindness

Get ready to be inspired by how enjoyable, easy and delicious it can be to live in a way that is kinder to our planet and all who live on it.

Donate today

Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.