Te kaupapa – He Aotearoa e whakarite ana kia pūmau ngā motika kararehe

Our vision – An ethical Aotearoa New Zealand that ensures the rights of animals.

SAFE educates, informs and empowers people
to make cruelty-free, plant-based and vegan choices.

A message from our CEO

Our work for animals must continue

In the wake of the global pandemic known as COVID-19, our work on behalf of animals is more important than ever – and it will continue.

Help free hens

Colony cages are a house of horrors for hens

Tell the Labour and Green parties they haven’t kept their promise to ban caged eggs.

There's nothing Kiwi about rodeo

Let's make this New Zealand's last rodeo season! Take action today and demand a better future for the animals used in rodeo.

Putting animals first for over 80 years

You’ll find us everywhere – from farms to the Beehive, from the High Court to the classroom, from television news to social media – working to ensure the concerns of animals are the concerns of the nation.

Providing you with the right knowledge to make a difference.

Ensuring the rights of animals in New Zealand starts with learning more about our relationships with them, how our choices impact them and the current conditions they face every day.

Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

Hens kept in cages

Nearly 3 million hens need us to free them from a life spent crammed inside cruel wire cages.

Live export

In 2003, we achieved a ban on the live export of animals for slaughter. It is time to end live export for good.


Many people don't know that every summer around 30 rodeos are held in New Zealand, bullying animals for the entertainment of a minority.

Chickens bred for meat

120 million chickens are bred to grow so explosively, their lives are full of suffering.

Donate today

Leave a lasting legacy and become an Animal Guardian.

It is our commitment to you that your gift will have a direct and enduring impact on the lives of New Zealand’s animals.

Our work for animals will continue

In the wake of the global pandemic known as COVID-19, we’ve taken steps to ensure the health and safety of our staff, volunteers and supporters. However, our work on behalf of animals is more important than ever — and it will continue.

Delicious plant-based eateries receive the 2019 EAT KIND Award

For the third year running, SAFE has celebrated World Vegan Day by recognising eateries who are going above and beyond to offer up the most delicious, innovative plant-based dishes.

The Kiwi dairy farmers-turned hemp growers

For the past few years, Aaron and his partner Sarah have been converting more and more of their land to grow hemp to fuel their budding hemp-product business, Larrys Gold.

Eat with kindness

Try the Plant-Based Challenge

Eating a plant-based diet is the most important thing you can do to help animals. It's a simple switch, but it makes a big difference. You'll feel great knowing that you are putting your values into action. Challenge yourself to give it a try. We bet you’ll find it tastier and easier than you ever imagined!

Donate today

Help us continue helping animals in need.

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every dollar goes towards providing education, undertaking research and campaigning for the benefit of all animals.