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Our Mission | Ko te uaratanga

To end the exploitation of animals

SAFE’s vision is a world where animal rights are valued. We work to achieve that vision through our mission to end the exploitation of animals.

That future isn’t far away. With the help of our supporters, every day we are making massive wins for thousands of animals, and each step forward brings us closer to an Aotearoa where all animals matter.

LEARN MORE ABOUT US

DEMAND A COMMISSIONER FOR ANIMALS

SAFE is gearing up to put the rights of animals on the political agenda. To do this, we need you to champion our call for a Commissioner for Animals.

JUSTICE FOR ANIMALS IN RODEO

Animals used in rodeo will have their day in court. The New Zealand Animal Law Association and SAFE have filed a legal challenge to show that rodeo is in violation of the Animal Welfare Act.

We did it!

New Zealand Government moves to ban live export by sea

Together we have made history for animals. Find out more about this historic victory and how you can help us secure an immediate ban on all live animal exports

Putting animals first for over 80 years

You’ll find us everywhere – from farms to the Beehive, from the High Court to the classroom, from television news to social media – working to ensure the concerns of animals are the concerns of the nation.

Love greyhounds

Don’t gamble with their lives

Those of us who have lived with or spent time with a greyhound will tell you that they are among the gentlest, sweetest and laziest dog breeds around. They are also known for being the fastest dogs on the planet ‒ sadly, it’s for this reason that the racing industry uses them.

Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

Hens kept in cages

Nearly 3 million hens need us to free them from a life spent crammed inside cruel wire cages.

Live export

We want to see an immediate ban on all live export, as tens of thousands of cows may be shipping in the phase-out period, and millions will continue to be shipped by air.

Rodeo

Many people don't know that every summer around 30 rodeos are held in New Zealand, bullying animals for the entertainment of a minority.

Chickens bred for meat

120 million chickens are bred to grow so explosively, their lives are full of suffering.

Be an Animal Guardian

Remember SAFE in your will

Animals have had an impact on your life. By remembering SAFE in your will, you can impact the lives of animals for years to come. It's action you can take now to ensure a kinder, more compassionate world for future generations.

What is that blob on the beach?

One SAFE staffer recounts the beauty of summer days at the beach and the vast wonder it inspires in her and her tamariki.   There is nothing like summer days at the beach in Te Waipounamu (the South Island). Our special spot is a secluded southern bay. Sometimes we’re lucky...

Should aquariums be part of New Zealand’s future?

Lockdown has been hard on us all. Not being able to do the things we love can have a detrimental effect on our mental health and wellbeing. Now imagine that your lockdown is forever. For animals trapped in aquariums, this is the sad reality. While they are on display in a tank that is a fraction of the size of...

Why I stopped eating fish

I’ve always had an affinity with animals. I must have been around eight years old when my primary school teacher showed the entire school a video of what happens to animals after they leave the farm. That brave teacher got into a lot of trouble for showing us that video,...
Try plant-based!

Eat with kindness

Get ready to be inspired by how enjoyable, easy and delicious it can be to live in a way that is kinder to our planet and all who live on it.

Donate today

Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.