Our Mission | Ko te uaratanga

To end the exploitation of animals

SAFE’s vision is a world where animal rights are valued. We work to achieve that vision through our mission to end the exploitation of animals.

That future isn’t far away. With the help of our supporters, every day we are making massive wins for thousands of animals, and each step forward brings us closer to an Aotearoa where all animals matter.


Sign our petition to free hens from cages

All animals deserve a life worth living, and hens are no exception. Confining hens in colony cages is not only cruel but is also completely unnecessary.

While battery cages are now being phased out, over 1.2 million hens remain confined in colony cages in Aotearoa.

Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

Petition to appoint a Commissioner for Animals in New Zealand

We are calling on the House of Representatives to create a new role of a Commissioner for Animals, to review the animal welfare system, including regulations, report on the latest animal welfare science, and provide independent oversight and accountability for animal welfare in Aotearoa.

Support the transition away from industrial dairy farming

Governments around the world are taking action to address the destruction of industrial dairy farming. We must hold our leaders accountable for failing to do the same. By demanding meaningful change from our Government, we can ensure a sustainable future for farmers that nurtures our animals and our natural world.

Ban factory farming of fishes

Fishes are recognised as sentient in New Zealand law, yet there is currently no code of welfare for farmed fishes. The National Animal Welfare Advisory Committee (NAWAC) has had a code of welfare for farmed fishes on its to-do list for seven years.

Putting animals first for over 80 years

You’ll find us everywhere – from farms to the Beehive, from the High Court to the classroom, from television news to social media – working to ensure the concerns of animals are the concerns of the nation.

Be an Animal Guardian

Remember SAFE in your will

Animals have had an impact on your life. By remembering SAFE in your will, you can impact the lives of animals for years to come. It's action you can take now to ensure a kinder, more compassionate world for future generations.

Foetal Bovine Serum: Your Questions Answered

Behind slaughterhouse doors, mother cows are being killed during pregnancy with the blood from their unborn calves drained to produce foetal bovine serum (FBS). The meat and dairy industries want to grow the market for foetal calf blood to capitalise on its value, and the serum industry claims that FBS...

What’s Wrong with Rodeo in NZ?

I filmed my first rodeo, solo, in 2013. These events were held on beautiful sunny days, with country music playing, relaxed crowds and announcers cracking jokes. I sat up on the bank while kids ran about, hot chips were eaten and people chatted and laughed. Stop right there, and this...

The simple matter of the law: pig welfare and farrowing crates

A potential end to the use of farrowing crates on pig farms has drawn battle lines between farmers and animal advocates. SAFE Chief Executive Debra Ashton explains why the legal and social license to confine pigs in farrowing crates has expired. Our country’s leaders love to talk about animal welfare....
Try plant-based!

Eat with kindness

Get ready to be inspired by how enjoyable, easy and delicious it can be to live in a way that is kinder to our planet and all who live on it.

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Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.