Close
Our Mission | Ko te uaratanga

To end the exploitation of animals

SAFE’s vision is a world where animal rights are valued. We work to achieve that vision through our mission to end the exploitation of animals.

That future isn’t far away. With the help of our supporters, every day we are making massive wins for thousands of animals, and each step forward brings us closer to an Aotearoa where all animals matter.

LEARN MORE ABOUT US

Animals abused in rodeo will get their day in court.

The New Zealand Animal Law Association (NZALA) and SAFE have filed a legal challenge with the High Court stating that rodeo activities are in violation of the Animal Welfare Act 1999. With your support, we are going to hold the Government accountable for their failure to end rodeo events.

Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

Petition to appoint a Commissioner for Animals in New Zealand

We are calling on the House of Representatives to create a new role of a Commissioner for Animals, to review the animal welfare system, including regulations, report on the latest animal welfare science, and provide independent oversight and accountability for animal welfare in Aotearoa.

Done with dairy

SAFE is empowering New Zealanders to change the way we look at dairy. For the sake of our health, our environment, and for the millions of cows negatively impacted by the dairy industry, we must pave the way for a kinder and more sustainable future.

Take action for hens

Sign our petition calling for a ban on cages in New Zealand
Your actions can make a huge difference for the millions of hens living in cramped, unnatural conditions on intensive farms. Take action now to free hens from cages in New Zealand.

We did it!

New Zealand Government moves to ban live export by sea

Together we have made history for animals. Find out more about this historic victory and how you can help us secure an immediate ban on all live animal exports

Putting animals first for over 80 years

You’ll find us everywhere – from farms to the Beehive, from the High Court to the classroom, from television news to social media – working to ensure the concerns of animals are the concerns of the nation.

Be an Animal Guardian

Remember SAFE in your will

Animals have had an impact on your life. By remembering SAFE in your will, you can impact the lives of animals for years to come. It's action you can take now to ensure a kinder, more compassionate world for future generations.

What is that blob on the beach?

One SAFE staffer recounts the beauty of summer days at the beach and the vast wonder it inspires in her and her tamariki.   There is nothing like summer days at the beach in Te Waipounamu (the South Island). Our special spot is a secluded southern bay. Sometimes we’re lucky...

Should aquariums be part of New Zealand’s future?

Lockdown has been hard on us all. Not being able to do the things we love can have a detrimental effect on our mental health and wellbeing. Now imagine that your lockdown is forever. For animals trapped in aquariums, this is the sad reality. While they are on display in a tank that is a fraction of the size of...

Why I stopped eating fish

I’ve always had an affinity with animals. I must have been around eight years old when my primary school teacher showed the entire school a video of what happens to animals after they leave the farm. That brave teacher got into a lot of trouble for showing us that video,...
Try plant-based!

Eat with kindness

Get ready to be inspired by how enjoyable, easy and delicious it can be to live in a way that is kinder to our planet and all who live on it.

Donate today

Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.