Our Mission | Ko te uaratanga

To end the exploitation of animals

SAFE’s vision is a world where animal rights are valued. We work to achieve that vision through our mission to end the exploitation of animals.

That future isn’t far away. With the help of our supporters, every day we are making massive wins for thousands of animals, and each step forward brings us closer to an Aotearoa where all animals matter.

Learn more about us

Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

End mud farming

Every year, animals endure immense suffering and neglect on filthy mud farms. These conditions breach the Animal Welfare Act 1999, inflicting severe pain, distress, and avoidable death.

Take action

Call for an independent voice for Animals in Government

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too.

Sign the petition

Take a stand against fish factory farming

New Zealand’s own Animal Welfare Act recognises fishes as sentient beings, however fishes are exploited in many ways and their welfare often overlooked.

TAKE ACTION FOR FISHES

Providing you with the right knowledge to make a difference

Learn more about our work

Donate today

Ways to Give

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.

Become a Monthly Donor

Join the Heart for Animals Regular Giving Programme and be part of a compassionate community dedicated to transforming the lives of animals in New Zealand.

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Remember SAFE in your will

Animals have had an impact on your life. By remembering SAFE in your will, you can impact the lives of animals for years to come. It's action you can take now to ensure a kinder, more compassionate world for future generations.

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Make a one-off gift

Help us continue helping animals in need. As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work.

Donate now

Legal setback for animal welfare: SAFE and NZALA stand against Government’s mud farming policy changes

On 23 April 2024, the Government announced that it planned to repeal national intensive winter grazing regulations through amendments to the Resource Management Act 1991. SAFE has previously highlighted the devastating effects intensive winter grazing (also known as mud farming) can have on animal welfare. If this legislation is enacted,...

Bird flu: An animal welfare and biosecurity disaster

The spread of bird flu, which has led to the killing of tens of millions of farmed birds globally, prompts us to examine the role of intensive animal farming in zoonotic disease outbreaks, and rethink our entire relationship with animals. What is bird flu? Bird flu is a contagious disease...

Unveiling the link: Animal agriculture and climate change

In the ‘big story’ of combating climate change, there’s a chapter that often goes unnoticed: animal agriculture. Unfortunately, without examining that chapter, the story doesn’t make sense. Here in New Zealand, where agriculture is a cornerstone of our economy, the connection between animal agriculture and greenhouse gas emissions is undeniable. ...