Our Mission | Ko te uaratanga

To end the exploitation of animals

SAFE’s vision is a world where animal rights are valued. We work to achieve that vision through our mission to end the exploitation of animals.

That future isn’t far away. With the help of our supporters, every day we are making massive wins for thousands of animals, and each step forward brings us closer to an Aotearoa where all animals matter.


End the killing of pregnant cows

SAFE is lifting the lid on one of the dirtiest secrets of the dairy industry… foetal calf blooding. Largely unfamiliar to the public, and done behind closed slaughterhouse doors, serum is produced from the blood of unborn calves. During foetal calf blooding, a pregnant cow is slaughtered, her calf removed, and the blood of her unborn calf is then drained with a needle inserted into the heart without pain relief. 

Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

Petition to appoint a Commissioner for Animals in New Zealand

We are calling on the House of Representatives to create a new role of a Commissioner for Animals, to review the animal welfare system, including regulations, report on the latest animal welfare science, and provide independent oversight and accountability for animal welfare in Aotearoa.

Done with dairy

SAFE is empowering New Zealanders to change the way we look at dairy. For the sake of our health, our environment, and for the millions of cows negatively impacted by the dairy industry, we must pave the way for a kinder and more sustainable future.

Take action for hens

Sign our petition calling for a ban on cages in New Zealand
Your actions can make a huge difference for the millions of hens living in cramped, unnatural conditions on intensive farms. Take action now to free hens from cages in New Zealand.

Code of Welfare for farmed fishes

Fishes are recognised as sentient in New Zealand law, yet there is currently no code of welfare for farmed fishes. The National Animal Welfare Advisory Committee (NAWAC) has had a code of welfare for farmed fishes on its to-do list for seven years.

We did it!

New Zealand Government moves to ban live export by sea

Together we have made history for animals. Find out more about this historic victory and how you can help us secure an immediate ban on all live animal exports

Putting animals first for over 80 years

You’ll find us everywhere – from farms to the Beehive, from the High Court to the classroom, from television news to social media – working to ensure the concerns of animals are the concerns of the nation.

Be an Animal Guardian

Remember SAFE in your will

Animals have had an impact on your life. By remembering SAFE in your will, you can impact the lives of animals for years to come. It's action you can take now to ensure a kinder, more compassionate world for future generations.

What’s Wrong with Rodeo in NZ?

I filmed my first rodeo, solo, in 2013. These events were held on beautiful sunny days, with country music playing, relaxed crowds and announcers cracking jokes. I sat up on the bank while kids ran about, hot chips were eaten and people chatted and laughed. Stop right there, and this...

The simple matter of the law: pig welfare and farrowing crates

A potential end to the use of farrowing crates on pig farms has drawn battle lines between farmers and animal advocates. SAFE Chief Executive Debra Ashton explains why the legal and social license to confine pigs in farrowing crates has expired. Our country’s leaders love to talk about animal welfare....

NZALA & SAFE to challenge the legality of Rodeo in NZ

In 2019, The New Zealand Animals Law Association (NZALA) and SAFE partnered for the first time to seek legal justice for animals in Aotearoa, and we won, with the High Court delivering a damning judgement, ruling that farrowing crates and mating stalls for pigs were unlawful. Now, we are partnering...
Try plant-based!

Eat with kindness

Get ready to be inspired by how enjoyable, easy and delicious it can be to live in a way that is kinder to our planet and all who live on it.

Donate today

Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.