Love greyhounds

Don’t gamble with their lives

Those of us who have lived with or spent time with a greyhound will tell you that they are among the gentlest, sweetest and laziest dog breeds around. They are also known for being the fastest dogs on the planet ‒ sadly, it’s for this reason that the racing industry uses them.

We have won.

Justice has been served.

From the bottom of our hearts – thank you.
Your support has made this landmark legal success possible.

Te kaupapa – He Aotearoa e whakarite ana kia pūmau ngā motika kararehe

Our vision –
An ethical Aotearoa New Zealand
that ensures rights of animals

SAFE educates, informs and empowers people
to make cruelty-free, plant-based and vegan choices.

A better world for animals

Our vision for the future

We can't go back to the way things were. Too much has changed. We can create a future-forward, robust economy that considers the wellbeing of all who call New Zealand home.

Putting animals first for over 80 years

You’ll find us everywhere – from farms to the Beehive, from the High Court to the classroom, from television news to social media – working to ensure the concerns of animals are the concerns of the nation.

Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

Hens kept in cages

Nearly 3 million hens need us to free them from a life spent crammed inside cruel wire cages.

Live export

In 2003, we achieved a ban on the live export of animals for slaughter. It is time to end live export for good.


Many people don't know that every summer around 30 rodeos are held in New Zealand, bullying animals for the entertainment of a minority.

Chickens bred for meat

125 million chickens are bred to grow so explosively, their lives are full of suffering.

Donate today

Leave a lasting legacy and become an Animal Guardian

It is our commitment to you that your gift will have a direct and enduring impact on the lives of New Zealand’s animals.

Your plant-based summer barbeque – sorted!

Summer means barbeque season! If you’re new to plant-based eating, a barbeque invitation can be a little daunting ‒ but it doesn’t have to be. You just need the know-how. That’s where we can help. Barbeques and Christmas celebrations can be the perfect time to put on a plant-based extravaganza,...

Vinnie’s story: the greyhound who just wanted to win hearts

Meet Vinnie.   Aside from the occasional zoomie, Vinnie spends his days hanging out with his human and doggie friends and snuggling anyone willing to lend him a lap. He’s really just a docile couch potato. Vinnie is a loved and valued member of his family. This cuddly and affectionate...

We are closer than ever to a cage-free Aotearoa – but the mahi must continue

In the lead up to this year’s general election, SAFE supporters rallied together to make sure animals were on the agenda. Thanks to the amazing support for this campaign, we are closer than ever to freeing all hens from cages in Aotearoa. It’s been clear for a long time that...
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Plant-based Christmas recipes

Get ready to celebrate a delicious, plant-based Christmas with a menu that will impress everyone around the table these holidays!

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Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.