Te kaupapa – He Aotearoa e whakarite ana kia pūmau ngā motika kararehe

Our vision – An ethical Aotearoa New Zealand that ensures the rights of animals.

SAFE educates, informs and empowers people

to make cruelty-free, plant-based and vegan choices.

Take action for animals!

Animal Action Kit

To celebrate the launch of our new Action Kit we are running a competition for Kiwi kids 8 to 14 years old. Every action submitted will go in the draw to win an amazing prize - and the best prize of all is helping animals!

Putting animals first for over 80 years

You’ll find us everywhere – from farms to the Beehive, from the High Court to the classroom, from television news to social media – working to ensure the concerns of animals are the concerns of the nation.

Providing you with the right knowledge to make a difference.

Ensuring the rights of animals in New Zealand starts with learning more about our relationships with them, how our choices impact them and the current conditions they face every day.

Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

Hens kept in cages

Nearly 3 million hens need us to free them from a life spent crammed inside cruel wire cages.

Justice for pigs trapped in farrowing crates

Right now, 14,000 mother pigs are trapped in cages so small they can’t even turn around.

The cruel live export trade

Last year, 2,820,320 live animals were exported to countries with lower animal welfare standards.

Chickens bred for meat

120 million chickens are bred to grow so explosively, their lives are full of suffering.

Donate today

Leave a lasting legacy and become an Animal Guardian.

It is our commitment to you that your gift will have a direct and enduring impact on the lives of New Zealand’s animals.

The Kiwi dairy farmers-turned hemp growers

For the past few years, Aaron and his partner Sarah have been converting more and more of their land to grow hemp to fuel their budding hemp-product business, Larrys Gold.

SAFE strikes for the climate

We stood with students striking because our future is at stake. We demand action on climate change.

Federated Farmers fear plant-based products

As more Kiwis crave plant-based alternatives to meat and dairy, animal agriculture industries are pushing back.

Eat Kind

Take the Plant-Based Challenge

Not sure it's for you? Challenge yourself to try it out. By signing up, you'll receive six weeks of supportive emails and tips and tricks to help you along the way.

Donate today

Help us continue helping animals in need.

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every dollar goes towards providing education, undertaking research and campaigning for the benefit of all animals.