Te kaupapa – He Aotearoa e whakarite ana kia pūmau ngā motika kararehe

Our vision – An ethical Aotearoa New Zealand that ensures the rights of animals.

SAFE educates, informs and empowers people

to make cruelty-free, plant-based and vegan choices.

End live export

Share your thoughts

Tell the Ministry for Primary Industries that caring people, like you, want to see an end to all live export.

There's nothing Kiwi about rodeo

Let's make this New Zealand's last rodeo season! Take action today and demand a better future for the animals used in rodeo.

Putting animals first for over 80 years

You’ll find us everywhere – from farms to the Beehive, from the High Court to the classroom, from television news to social media – working to ensure the concerns of animals are the concerns of the nation.

Providing you with the right knowledge to make a difference.

Ensuring the rights of animals in New Zealand starts with learning more about our relationships with them, how our choices impact them and the current conditions they face every day.

Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

Hens kept in cages

Nearly 3 million hens need us to free them from a life spent crammed inside cruel wire cages.

Live export

Tell the Ministry for Primary Industries that caring people, like you, want to see an end to all live export.


Many people don't know that every summer around 30 rodeos are held in New Zealand, bullying animals for the entertainment of a minority.

Chickens bred for meat

120 million chickens are bred to grow so explosively, their lives are full of suffering.

Donate today

Leave a lasting legacy and become an Animal Guardian.

It is our commitment to you that your gift will have a direct and enduring impact on the lives of New Zealand’s animals.

Delicious plant-based eateries receive the 2019 EAT KIND Award

For the third year running, SAFE has celebrated World Vegan Day by recognising eateries who are going above and beyond to offer up the most delicious, innovative plant-based dishes.

The Kiwi dairy farmers-turned hemp growers

For the past few years, Aaron and his partner Sarah have been converting more and more of their land to grow hemp to fuel their budding hemp-product business, Larrys Gold.

SAFE strikes for the climate

We stood with students striking because our future is at stake. We demand action on climate change.

Give it a go

Veganuary is your chance to do good and feel great!

Take action to combat the climate emergency, contribute towards a kinder Aotearoa for animals, and follow in the footsteps of plant-powered athletes – what better way to kick off the new year?!

Donate today

Help us continue helping animals in need.

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every dollar goes towards providing education, undertaking research and campaigning for the benefit of all animals.