A better future for animals

We’re transforming systems that exploit animals (and us all) by creating an unstoppable force for change.

Animals are up against entire systems. policy profit culture misinformation

Across Aotearoa, animals are suffering because our animal welfare system is failing to protect them.  

Image by Grassroots Campaigns Aotearoa, ANZCO Feedlot

Millions of animals are confined within factory farms that put profit and productivity first, no matter the cost to the animals.

Factory farming

Exists

Because it's hidden from you

Join us as we roll-out our game changing campaign to challenge some of the cruellest farming systems harming over 123 million animals in Aotearoa.

We're here for animals

We use robust research and science, strategic communications, and public support (from people like you) to drive institutional, political and societal change, to improve outcomes for animals, people, and the planet.

Fund Solutions for animals

Animals in New Zealand are experiencing harm on a massive scale – but thanks to support from people like you, we can power investigations, public awareness campaigns and actions that accelerate progress for animals, and challenge the systems that harm them.

Latest news

The New Zealand Commissioner for Animals Alliance group photos at the Commissioner for Animals report launch event, Parliament Grand Hall, December 2025

January 2026 Supporter Update

In 2025, your support enabled SAFE to keep pushing where it matters most: exposing cruelty, challenging industry influence, and holding decision makers to account.