Our Mission | Ko te uaratanga

To end the exploitation of animals

SAFE’s vision is a world where animal rights are valued. We work to achieve that vision through our mission to end the exploitation of animals.

That future isn’t far away. With the help of our supporters, every day we are making massive wins for thousands of animals, and each step forward brings us closer to an Aotearoa where all animals matter.


Sign our petition calling for a Commissioner for Animals

While there are Government bodies to represent vulnerable members of our community, including children and the environment, animals are not represented in Parliament. That is why we have formed the Commissioner for Animals Alliance. Together, our voices are stronger.

Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

Shade and Shelter for Animals

Many of us consider access to shade and shelter to be a basic right, so why are so many animals subjected to inadequate protection from the elements, leaving them vulnerable to the harsh New Zealand climate?

Protect the ban on Live Export

National and Act are seeking to reverse the ban on live animal exports, posing a significant risk to animal welfare. You can make a difference by showing Christopher Luxon (National Party Leader) and David Seymour (ACT Party leader) that there is significant support in the general New Zealand community for ending the live export of animals.

New Zealand's Dairy Industry

New Zealand’s dairy industry is responsible for extraordinary suffering.

Mother cows are being pushed to their limits and every year, as many as two million calves are killed within their first week of life. Intensive dairying is also devastating our waterways, our climate and the integrity of our land.

Putting animals first for over 80 years

You’ll find us everywhere – from farms to the Beehive, from the High Court to the classroom, from television news to social media – working to ensure the concerns of animals are the concerns of the nation.

Be an Animal Guardian

Remember SAFE in your will

Animals have had an impact on your life. By remembering SAFE in your will, you can impact the lives of animals for years to come. It's action you can take now to ensure a kinder, more compassionate world for future generations.

What does the change in Government mean for Aotearoa’s animals?

The results of the 2023 general election are in, and it seems Aotearoa will now be shifting to a National-led Government. Naturally, many Kiwis will be curious about how this change will impact SAFE’s ongoing campaign work, and more broadly, New Zealand’s animals. Rest assured, whatever may eventuate in the...

Notice of SAFE Annual General Meeting 2023

Tēnā koutou SAFE members, On behalf of the SAFE Board, I would like to formally invite all SAFE Society Members to the 2023 Annual General Meeting, which will take place on Wednesday 1st November at 6:30pm via Zoom (details below). The AGM is an exclusive opportunity to hear about some...

If elected, National and ACT will bring back the cruel live export trade

In 2021, the Government announced it would phase out the export of cattle, sheep, deer and goats. On 30 April 2023, live export by sea was officially prohibited in New Zealand. Decades of evidence has indicated that animals suffer in the live export trade. In their review of the live...
Try plant-based!

Take the Dairy-Free Challenge

Moving away from dairy is a choice that benefits animals, our planet and our health. There’s never been a better time to go dairy-free. Whether you’re looking for tips on the best plant-based cheese or ice cream or on the lookout for new dairy-free recipe ideas, we’ve got you covered!

Donate today

Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.