Te kaupapa – He Aotearoa e whakarite ana kia pūmau ngā motika kararehe

Our vision – An ethical Aotearoa New Zealand that ensures rights of animals.

SAFE educates, informs and empowers people
to make cruelty-free, plant-based and vegan choices.

It’s time to put animals on the agenda.

With less than two months left until the general election, we invite you to a special online event to put animals back on the political agenda. Join Hon Damien O’Connor (Labour), Hon David Bennett (National), Gareth Hughes MP (Greens) and Mark Patterson MP (NZ First) as they tackle issues facing New Zealand animals today and in the future.

Free mother pigs

Let's make history

Now is the time to look forward and create positive change to ensure animals on New Zealand farms are being kept in a way that is legal and safe. Farrowing crates which confine mother pigs are in violation of the Animal Welfare Act 1999 and for the first time in New Zealand’s history SAFE is going to court to prove this.

Putting animals first for over 80 years

You’ll find us everywhere – from farms to the Beehive, from the High Court to the classroom, from television news to social media – working to ensure the concerns of animals are the concerns of the nation.

Providing you with the right knowledge to make a difference.

Ensuring the rights of animals in New Zealand starts with learning more about our relationships with them, how our choices impact them and the current conditions they face every day.

Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

Hens kept in cages

Nearly 3 million hens need us to free them from a life spent crammed inside cruel wire cages.

Live export

In 2003, we achieved a ban on the live export of animals for slaughter. It is time to end live export for good.


Many people don't know that every summer around 30 rodeos are held in New Zealand, bullying animals for the entertainment of a minority.

Chickens bred for meat

125 million chickens are bred to grow so explosively, their lives are full of suffering.

Help free hens

Colony cages are a house of horrors for hens

Tell the Labour and Green parties they haven’t kept their promise to ban caged eggs.

Donate today

Leave a lasting legacy and become an Animal Guardian.

It is our commitment to you that your gift will have a direct and enduring impact on the lives of New Zealand’s animals.

Colorado bans caging of hens

Yesterday, Colorado became the seventh US state to ban the caging of hens. The new law will spare roughly six million hens a lifetime of confinement in cages so small and barren that they are unable to perform their most basic natural behaviours, like fully stretching out their wings and...

Canadian Government invests 100 million into plant-based food industry – will New Zealand be next?

Last week, the Canadian Government announced it will invest almost 100 million dollars into plant-based food production. The global plant-based retail market has grown a whopping 31% since 2017 to a value of $4.5 billion, so it’s understandable that Canada wants to fund the growth of its plant-based food industry....

Today is World Albatross Day, but for how much longer?

Today we have an opportunity to think about our awe-inspiring albatross. Kiwis have a great love and appreciation for these magnificent aviators of the seas. Unfortunately, many species of seabird are declining, and some are critically endangered. This is certainly true of the albatross. We have a particular responsibility towards...
Eat with kindness

Plants! Plants! Plants!

Sign up for the Plant-Based Challenge! Eating a plant-based diet is the most important thing you can do to help animals. It's a simple switch, but it makes a big difference. We bet you’ll find it tastier and easier than you ever imagined!

Donate today

Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every dollar goes towards providing education, undertaking research and campaigning for the benefit of all animals.