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Our Mission | Ko te uaratanga

To end the exploitation of animals

SAFE’s vision is a world where animal rights are valued. We work to achieve that vision through our mission to end the exploitation of animals.

That future isn’t far away. With the help of our supporters, every day we are making massive wins for thousands of animals, and each step forward brings us closer to an Aotearoa where all animals matter.

LEARN MORE ABOUT US

Sign our petition calling for a Commissioner for Animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

Mud Farming in New Zealand

Mud farming (also known as intensive winter grazing) is one of the most overtly cruel and environmentally damaging farming practices in Aotearoa.

Animals are forced to live and give birth in cold, wet mud through the winter season. This practice causes extreme discomfort to animals and severely pollutes our freshwater.

Protect the ban on Live Export

On the 30th of April 2023, Aotearoa enacted a world-leading ban on the live export of cows, sheep, deer, and goats by sea. The ban was implemented following decades of substantial evidence proving that animals are harmed in the trade. However, this historic victory for animals is under threat as the coalition government is attempting to reinstate this horrific industry.  

Take action for Greyhounds

The Government has indefinitely delayed its decision on the future of greyhound racing in Aotearoa. Hundreds of dogs will continue to suffer while our leaders kick the can down the road.

Putting animals first for over 80 years

You’ll find us everywhere – from farms to the Beehive, from the High Court to the classroom, from television news to social media – working to ensure the concerns of animals are the concerns of the nation.

Be an Animal Guardian

Remember SAFE in your will

Animals have had an impact on your life. By remembering SAFE in your will, you can impact the lives of animals for years to come. It's action you can take now to ensure a kinder, more compassionate world for future generations.

Legal setback for animal welfare: SAFE and NZALA stand against Government’s mud farming policy changes

On 23 April 2024, the Government announced that it planned to repeal national intensive winter grazing regulations through amendments to the Resource Management Act 1991.  SAFE has previously highlighted the devastating effects intensive winter grazing (also known as mud farming) can have on animal welfare. If this legislation is enacted,...

Bird flu: An animal welfare and biosecurity disaster

The spread of bird flu, which has led to the killing of tens of millions of farmed birds globally, prompts us to examine the role of intensive animal farming in zoonotic disease outbreaks, and rethink our entire relationship with animals.  What is bird flu?  Bird flu is a contagious disease...

Unveiling the link: Animal agriculture and climate change

In the ‘big story’ of combating climate change, there’s a chapter that often goes unnoticed: animal agriculture. Unfortunately, without examining that chapter, the story doesn’t make sense.  Here in New Zealand, where agriculture is a cornerstone of our economy, the connection between animal agriculture and greenhouse gas emissions is undeniable.  ...
Donate today

Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.