Our work Live kind
Living with kindness

Choosing kindness is full of flavour and fun – and will leave you feeling great!

The fact that you’ve reached this page shows that you’re already a compassionate person! Get ready to be inspired by how enjoyable, easy and delicious it can be to live in a way that is kinder to our planet and all who live on it.

Eat with kindness

The best way to help animals is to keep them off your plate

Eating a plant-based diet is the most important thing you can do to help animals. It's a simple switch, but it makes a big difference. You'll feel great knowing that you are putting your values into action. Challenge yourself to give it a try. We bet you’ll find it tastier and easier than you ever imagined!


Astound your friends and family with delicious plant-based foods!

Check out our recipe section for some tasty mealtime inspiration.

Tempeh 'bacon'

Absolutely delicious and super easy to prepare. This tasty tempeh ‘bacon’ is infused with a smoky marinade and is the perfect addition to sweet or savoury dishes.

Red quinoa and black bean salad

Packed with healthy protein and plenty of flavour, this superfood salad is super easy to whip up. The perfect meal to add to your regular cooking repertoire!

Pumpkin and chickpea tagine

Stuffed full of healthy produce, this mouthwatering Moroccan stew is sure to spice up your dinner table! A great go-to for a hearty family meal.

Kumara chocolate cake

A healthier take on the classic chocolate cake – but don't be fooled, it tastes as decadent as it looks!

Eat kind

Imagine if you could make a difference for animals every single day. You don’t even have to do anything extraordinary. Every meal is a chance to make a difference. It’s as simple as what you choose to eat! And, it isn’t about missing out – it’s about adding compassion.

Shop kind

Find out which companies are cruelty-free in New Zealand! SAFEshopper aims to help you use your consumer power to select cosmetics and household products that have not been tested on animals. You can search for cruelty-free companies and products using our website or download the SAFEshopper Cruelty-Free New Zealand app for iPhone or Android.

Give it a go

Veganuary is your chance to do good and feel great!

Take action to combat the climate emergency, contribute towards a kinder Aotearoa for animals, and follow in the footsteps of plant-powered athletes – what better way to kick off the new year?!

Donate today

Help us continue helping animals in need.

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every dollar goes towards providing education, undertaking research and campaigning for the benefit of all animals.