Fish are exploited in many ways in New Zealand. Whether intensively farmed, commercially fished or individually caught, the welfare of fish is often overlooked.
Many Kiwis have grown up going fishing and have been conditioned to not consider the welfare of fish in the same way as that of land animals. Fish are usually pulled out of the water by a hook through their mouth and are often killed with a blow to the head, or simply left to suffocate on land as we would underwater.
Fish are also affected by pollution. Oil spills, farm runoff and plastic waste in the ocean are all huge threats to fish.