
Billboards, cinema ads, and a call to Fonterra: SAFE marks Bobby Calf Awareness Day
This Sunday is Bobby Calf Awareness Day – a day to recognise the two million newborn calves who are separated from their mothers and
Animals in New Zealand are experiencing harm on a massive scale, trapped inside systems designed to protect them (and us all). One of the most heroic things you can do for animals is change your habits. The most powerful action starts in the quiet but meaningful choices that we make.
By leaving animals off your plate – and refusing to wear them, use them for entertainment, or exploit them in any way – you have the power to make a difference.

This Sunday is Bobby Calf Awareness Day – a day to recognise the two million newborn calves who are separated from their mothers and

‘Free-range’ is a term commonly used to describe farming systems where animals can have access to the outdoors. The label ‘free-range’ can create an impression of animals living freely outside, with more natural lives and greater freedom of movement.
In reality, ‘free-range’ describes aspects of an animal’s housing. It