
Billboards, cinema ads, and a call to Fonterra: SAFE marks Bobby Calf Awareness Day
This Sunday is Bobby Calf Awareness Day – a day to recognise the two million newborn calves who are separated from their mothers and
Animals in New Zealand are experiencing harm on a massive scale, trapped inside systems designed to protect them (and us all). One of the most heroic things you can do for animals is change your habits. The most powerful action starts in the quiet but meaningful choices that we make.
By leaving animals off your plate – and refusing to wear them, use them for entertainment, or exploit them in any way – you have the power to make a difference.

This Sunday is Bobby Calf Awareness Day – a day to recognise the two million newborn calves who are separated from their mothers and

In the UK and Europe, the dairy industry is fighting to control the word ‘milk’. What does that mean for Aotearoa?

Imagine being born on Tuesday, then dead by Friday.
That might sound shocking, dystopian, unimaginable. But for nearly 40% of dairy calves born

Veganism was an explosive Internet trend. Now, it’s returned to its roots as a thoughtful, ethics-based movement. And that’s a good thing.