Animals in Need

The Fur Trade

Animals are not fabric.

They are living, thinking, feeling individuals. Despite huge opposition to the fur trade, each year more than 75 million animals worldwide are trapped or farmed for the fur industry so they can be worn as fashion garments.

Since the horrors of the fur industry have been widely publicised most people are aware of some of the issues with fur, but the reality is often even more cruel than many us can ever imagine.

“There is no kind way to rip the skin off animals’ backs. Anyone who wears any fur shares the blame for the torture and gruesome deaths of millions of animals each year.”

Natalie Imbruglia

Uncover the Facts

Fur in New Zealand

Fur is not as big an industry in New Zealand as in other countries but we do import around $15,000,000 raw value worth of fur pelts and garments every year, and have a growing possum fur industry.

Fur Farming

Eighty-five per cent of fur worldwide comes from fur farms. Life on fur farms is a living hell for animals such as rabbits, foxes, mink, and chinchillas. As on other factory-style farms on which animals endure intensive confinement, fur farms are designed to maximise profits, at the expense of animals‘ wellbeing.

Fur Trapping

Fur trapping has changed little from when it first began back in the 1600s. Around the world millions of wild animals, including bobcats, coyotes, foxes, possums and wolves, suffer and die in traps each year.

The Ethics of Fur

The tide is turning against fur and the industry knows it.

With overseas bans on fur farming in many countries, fur trapping banned or restricted in others and a general disgust at taking the skin of an animal for a vanity garment, furriers are desperately searching for new ways to peddle their gruesome wares.

Take Action

  • Consumer choices make a huge difference for animals.
    • Avoid all fur products and stores selling fur.
    • Do not be fooled by labels – fur can be found in fashion accessories and even pet toys.
  • Spread the word! Tell your friends and family about the cruel reality of fur and ask them not to purchase these products.
Give it a go

Veganuary is your chance to do good and feel great!

Take action to combat the climate emergency, contribute towards a kinder Aotearoa for animals, and follow in the footsteps of plant-powered athletes – what better way to kick off the new year?!

Donate today

Help us continue helping animals in need.

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every dollar goes towards providing education, undertaking research and campaigning for the benefit of all animals.