SAFE (Save Animals From Exploitation) respects your privacy and is committed to protecting your personal information in accordance with the New Zealand Privacy Act 2020. This policy outlines how we collect, use, store, and protect your information when you interact with our website or any of our services.
We collect personal information directly from you through various forms on our website, donations, event registrations, newsletter subscriptions and petitions. This may include:
Additionally, we may collect publicly available information to enhance our services, including retargeting and audience creation for marketing campaigns.
We collect information through:
We also utilise third-party website and marketing analytics tools such as Meta and Google to collect demographic and interest data for retargeting purposes.
SAFE uses your personal information for the following purposes:
With your consent, we may also contact you to provide updates on our progress, ask for donations, or seek other support. You can opt-out of these communications at any time by contacting us at [email protected].
We do not sell your personal information. However, we may collect and share your data using trusted third parties under secure conditions for a specific purpose as part of a planned campaign. These include:
We use tools like Google Analytics and local storage to collect non-personal information such as how users found our site or which pages are visited. This data helps us improve our website and outreach. We do not collect or store personally identifiable information (such as IP addresses) through those tools. You can manage or delete local storage through your browser settings.
We only share personal information with third-party platforms when necessary to deliver our campaigns, and we take steps to ensure it is handled securely.
SAFE takes steps to ensure that all third parties adhere to our data protection policies and legal obligations under the New Zealand Privacy Act 2020. We may transfer your information to secure servers located overseas for storage and processing. All such transfers comply with applicable data protection laws. Any data shared with these parties is de-identified where possible, and encryption is used to ensure the security of your information.
Your personal information is retained for as long as it is necessary to achieve the purposes outlined above or as required by law. If you unsubscribe from our mailing list, your data will be moved to an unsubscribed list to prevent any accidental future communications but retained in our systems for record-keeping purposes. We retain personal information for marketing and retargeting purposes only as long as it remains relevant and lawful.
Our retention policies are aligned with best practices for data management, and we review our systems regularly to ensure compliance with applicable laws.
SAFE is committed to safeguarding your personal information. Our website uses encryption and secure storage solutions to prevent unauthorised access, misuse, or loss of your data. Our network is routinely monitored to ensure compliance with data protection standards.
All online payment processing is collected securely and processed in compliance with Payment Card Industry Data Security Standards (PCI-DSS). SAFE does not store your full payment card details on our systems. Instead, we use trusted third-party payment processors that adhere to the highest standards of data security and encryption to ensure your financial information is protected during transmission and storage.
We also regularly review access controls to ensure that only appropriately trained staff, volunteers, and contractors have access to personal data. External companies that process personal data on our behalf are subject to stringent security checks and contractual obligations to protect your data.
SAFE encourages children to seek their parents’ consent before providing personal information online. We advise parents to supervise their children’s online activities and utilise parental control tools to protect their privacy. Our communication is intended for broad audiences. We do not seek out to knowingly collect personal information specifically from children.
We use cookies and similar technologies to retarget visitors to our website. This allows us to show relevant ads on platforms like Meta and Google.
Where data is transferred to or stored in locations outside New Zealand, including servers managed by our third-party providers, we ensure that the transfer is done in compliance with the relevant New Zealand data protection laws.
You have the right to access, correct, or request deletion of your personal information at any time. If you believe your data has been misused or you have concerns about your privacy, please contact us at [email protected] or call 03 3799711. We will respond promptly and in accordance with applicable legal timeframes. You have the right to withdraw your consent to the use of your personal information at any time.
SAFE may update this policy from time to time. We encourage you to revisit this page periodically to stay informed of any changes. The latest update was 16 June 2025.
In the unlikely event of a data breach, we will take immediate steps to mitigate the impact and notify affected individuals as required by law.
If you have any complaints regarding how your data has been handled, please contact our Privacy Officer at [email protected] or call 03 3799711. We are committed to addressing your concerns promptly and ensuring your privacy rights are respected.
Every major step forward for animals in Aotearoa has one thing in common — people like you.
SAFE is launching our very first Annual Giving Appeal and we need your help to raise $100,000 to ensure we can keep fighting for animals in the year ahead.