The New Zealand chicken meat industry prioritises production and profit above all else. Suffering to them is secondary, but it’s the only life these chickens know. It farms birds who have been selectively bred to grow at an extremely rapid rate to ensure they reach slaughter weight at just six weeks old – a stark contrast to their natural growth cycle which takes over six months to reach full maturity. With a normal lifespan chickens can live to over ten years of age; but in the farming industry, being bred to die is their normal.
These extreme and unnatural growth rates cause the birds to suffer from a range of severe and painful health issues including heart disease, heart failure, leg disorders and lameness, and even sudden death.
Lameness is incredibly common in chickens farmed for meat, as their unnaturally rapid growth makes their bodies too heavy for their legs. As a result, standing and walking can become unbearably painful. This lameness will eventually make it impossible for some of these baby birds to reach food and water, meaning birds may die from starvation or thirst.




