Every major step forward for animals in Aotearoa has one thing in common — people like you.
SAFE Annual Giving Appeal
Thanks to your compassion, animals across Aotearoa are living better, safer lives. You’ve helped end the cruelty of live export. You’ve helped secure a historic ban on greyhound racing. You’ve stood with us for mother pigs, bobby calves, hens, sheep, fishes and all the animals suffering in silence.
But the truth is, this vital work doesn’t continue on its own...
That is why SAFE is launching our very first Annual Giving Appeal and we need your help to raise $100,000 to ensure we can keep fighting for animals in the year ahead.
This is a crucial moment, not just to reflect on what we’ve achieved, but to protect and grow this powerful movement for change.
As the leading voice for animals in Aotearoa, we challenge industries that profit from suffering, we shine a light on cruelty and we campaign for lasting, systemic change. But this work is only possible because of supporters like you.
SAFE is a charity and we rely on donations to continue advocating for animals. Will you donate today and help us reach our $100,000 target?
Your donation makes change happen
Support from people like you has helped SAFE:
Secure a ban on live animal export by sea — protecting thousands of animals from terrifying journeys.
Win a government ban on greyhound racing, ending cruelty in an industry riddled with injuries and neglect.
Expose the reality of cage eggs and pressure the Commerce Commission to investigate misleading labelling.
Fight for a ban on mud farming, backed by more than 11,000 petition signers.
Take legal action for mother pigs still confined in farrowing crates.
Stand up for bobby calves killed as waste by the dairy industry.
Call for urgent reform of rodeo cruelty, demanding NAWAC release long-overdue welfare codes.
These wins don’t happen by chance, they happen because of people like you. Every investigation, every campaign, every piece of legislation challenged or changed is driven by people who care enough to act.
Our $100,000 target is mighty, but it’s essential to ensuring we can continue building a future where animals are truly valued. Your generous donation today will help ensure the next victory for animals isn’t left waiting.
In the shadows of farms and on racetracks, cruelty is still happening every day.
Animals are still suffering — for profit, for entertainment, for food.
These animals don’t have a voice. But you do.
Your donation today is an investment in a more compassionate future — a future where the rights of animals are finally respected and protected. Please give generously to ensure we have the resources to keep pushing forward, to challenge injustice, campaign fearlessly, and protect animals in the year ahead.
This is a crucial moment in the fight for animal rights. With several hard-fought wins behind us and more momentum than ever, we have a real chance to transform the future for animals in Aotearoa.
But we can’t lose that momentum now. Animals can’t wait — and neither can we.
If you have ever considered giving, now is the time.
Your donation today will help power:
- Campaigns that force industries to change.
- Investigations that reveal hidden suffering.
- Education that transforms hearts and minds.
- Legal action that defends animals’ rights
Now, more than ever, we need your help