News Blog Articles Caged Being – a successful social experiment to raise awareness of factory farming in New Zealand

Caged Being – a successful social experiment to raise awareness of factory farming in New Zealand

June 6th, 2017

What happens when 40 People, live together for 40 Hours…in a cage? 

At 10pm on 2 June 40 people said goodbye to their creature comforts  and entered a 56 square meter cage inside a disused shop in Auckland to  raise awareness of the biggest animal welfare issue of our time – factory farming. The  unique ‘Caged Being’ event aimed to bring factory farming into the  spotlight and to let Kiwis know how we can all make a difference to make  New Zealand a better place for animals. The experiment represented the  conditions that more than 100 million animals experience every day in  New Zealand farms. 

At 2pm Sunday afternoon, the caged volunteers re-emerged exhausted  and sleep deprived, yet exhilarated to finally be freed. The 40 hour  ordeal meant the participants endured two nights sleeping on the hard  floor, a grain fed diet of muesli and soy milk and limited access to the  toilet and their phones. Complete strangers at the outset, the beings  chatted immediately in the barren cage, getting to know each other. As  time progressed, however, the privileges of talking and socialising were  revoked, and soon sleep deprivation, bland food, and loss of autonomy  began to take their toll on the caged beings. And as with factory farmed  animals, overcrowding and the loss of freedom to express natural  behaviours had a significant impact, and by the end of the experiment,  the beings were miserable. Three Caged Beings found the ordeal too much,  hitting the emergency release button and leaving the cage early. ‘Caged  Being’ was livestreamed on Facebook throughout the duration of the experiment, and those following online were able to interact with the participants.

Shortland Street stars Tane Williams and Luke Patrick and ex-Bachelorette of 2016 Alicia Cowan joined the group for a guest spot in the cage to show support for the initiative. NZ Masterchef 2013 winner Aaron Brunet and his 17 year old daughter Ariana braved the experiment for the full  40 hours, and members public also visited the throughout the weekend to  understand the true confines of the cage. 

Upon their release after 40 hours, the Caged Beings were greeted with  a hot meal and a thank-you ‘goody bag’, courtesy of the experiments  generous sponsors.

SAFE wishes to thank our Caged being participants and generous  sponsors – special thanks to Hawke’s Bay vintner Moana Park. By  supporting this unique experiment and pushing themselves to the limit  they have helped bring the reality of factory farming into the  headlines.

Learn More

TVNZ ‘No respect and no freedom’ – 40 people shut themselves in cage to protest factory farming

Newstalk ZB 40 hours in a cage: Protest to show ‘horrifying life’ of caged chickens

Newshub Factory-farmed humans long freedom

RNZ Checkpoint Protesters to live like caged animals for the weekend

NZ Herald MasterChef NZ winner Aaron Brunet to protest in cage


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