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Animals in Entertainment

Bird shooting in Aotearoa: a tradition of unchecked cruelty

Bird shooting in Aotearoa: a tradition of unchecked cruelty

May 30th, 2025
Every year in Aotearoa, hundreds of thousands of birds are shot or left injured on the very wetlands they call home, during the so-called game bird shooting season. Despite being marketed as a family-friendly, recreational activity, this sport is anything but – causing unimaginable harm and suffering.   More than 650,000...
Rodeo welfare reforms in New Zealand: Update

Rodeo welfare reforms in New Zealand: Update

February 5th, 2024
A year has now passed since a leaked draft Code of Welfare for Rodeo hit New Zealand headlines, proposing significant changes to the treatment of animals in rodeo events. Despite the urgency of the matter, the draft code is still in limbo, with the National Animal Welfare Advisory Committee (NAWAC)...
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SAFE's Annual Giving Appeal

Every major step forward for animals in Aotearoa has one thing in common — people like you.

SAFE is launching our very first Annual Giving Appeal and we need your help to raise $100,000 to ensure we can keep fighting for animals in the year ahead.