Blog Articles

It’s not too late to jump into some new healthy habits!

February 9th, 2021

Veganuary may be done and dusted, but it is never too late to take the opportunity to make a difference for animals, to show the environment some aroha, and to do something kind for yourself! As you’re about to discover, fuelling your body with whole, plant-based foods isn’t just delicious,...

We’ve achieved victory for mother pigs, now we need Government action

December 17th, 2020

Today SAFE and the New Zealand Animal Law Association (NZALA) have published a full-page open letter in the New Zealand Herald, calling on the Prime Minister to appoint a Commissioner for Animals. In June 2020, SAFE and NZALA made legal history for mother pigs. For the first time in New...

Italy’s leading egg producer promises to stop killing day old male chicks

December 8th, 2020

Worldwide, 6.5 billion day-old male chicks are killed each year because the egg industry considers them to be unwanted by-products of egg production. This is because male chickens cannot lay eggs and are not suitable to be raised for meat. Last week, the trade association representing the largest egg producers...

Your plant-based summer barbeque – sorted!

December 2nd, 2020

Summer means barbeque season! If you’re new to plant-based eating, a barbeque invitation can be a little daunting ‒ but it doesn’t have to be. You just need the know-how. That’s where we can help. Barbeques and Christmas celebrations can be the perfect time to put on a plant-based extravaganza,...

Vinnie’s story: the greyhound who just wanted to win hearts

November 26th, 2020

Meet Vinnie. Aside from the occasional zoomie, Vinnie spends his days hanging out with his human and doggie friends and snuggling anyone willing to lend him a lap. He’s really just a docile couch potato. Vinnie is a loved and valued member of his family. This cuddly and affectionate...

We are closer than ever to a cage-free Aotearoa – but the mahi must continue

October 23rd, 2020

In the lead up to this year’s general election, SAFE supporters rallied together to make sure animals were on the agenda. Thanks to the amazing support for this campaign, we are closer than ever to freeing all hens from cages in Aotearoa. It’s been clear for a long time that...

Every glass of cow’s milk comes at the expense of the calf

October 22nd, 2020

In just over 200 years, New Zealand has gone from being a country with no cows to being the biggest exporter of dairy in the world. There are more cows in New Zealand than humans. Each one of these animals is a sensitive individual with their own unique experience of...

Photo credit: Geoff Reid

Intensive Winter Grazing harms much more than our clean, green Aotearoa

October 20th, 2020

In winter 2019, shocking images of cows up to their knees in mud, unable to lie down and rest, were in the media. Aerial footage revealed extensive environmental degradation in parts of Otago and Southland. A Southland kindergarten was even forced to close when runoff from a nearby farm washed...

Have you bought these common myths about dairy?

October 14th, 2020

For most of our lives, advertisements have told us that cow’s milk is good for us, that we need it for strong bones, or if we are to have any chance of making New Zealand’s Olympic team. But is this backed up by science? Or is it just clever advertising?...

Photo credit: Jinki Cambronero

Hens deserve a life worth living

October 8th, 2020

Like many people caring for animals, my mornings start with a feeding and cleaning routine. With over 30 hens, the vast majority of whom arrived featherless and skinny after serving an 18-month sentence in an intensive farm, the daily routine is well-planned and efficiently executed. The hens rush out...

1.8 Million Reasons You Should Give Up Dairy

October 6th, 2020

Bobby calves are one of the more unpalatable truths of the dairy industry. Autumn/winter calving is the busiest time of the year for ‘bobby calf disposal,’ as it is called in the industry. A bobby calf is a four to 10 day old newborn calf, who is not needed by...

Five reasons you should take the Dairy-Free Challenge

September 30th, 2020

If you’ve been thinking about ditching dairy and would like a little help to get started, we have just the thing for you. It’s fun, easy and FREE! The Dairy-Free Challenge is an exciting email series that covers everything from getting started to delicious recipes, dairy-free products and tips galore!...

Horrific conditions on missing live export ship revealed

September 4th, 2020

The Gulf Livestock 1 issued a distress signal at 4.45am on the 2nd September (NZT) from the East China Sea, an area effected by Typhoon Maysak. The ship had left Napier on 14th August, and was carrying 5,700 cows and 43 crew members, including two New Zealanders. At 4pm a...

Meat the Family, TVNZ

Meat the next family – Reality TV continues to disappoint

September 2nd, 2020

Last week on TVNZ’s Meat the Family, we watched in horror as a UK family of four cared for chickens as pets for three weeks before they were forced to make a tough decision – commit to vegetarianism to save the chickens’ lives or send them to the slaughterhouse and...

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