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Labour and Greens ahead of National in animal welfare policies

August 10th, 2017
SAFE says voters may be surprised by party policies on animal welfare with political parties holding very different views when it comes to the animal issues that Kiwis care about. In SAFE’s ‘Vote for Lucy’ campaign, National is given an overall score of -7, whilst the Green Party, Labour and...

Vote for animals campaign launch

August 10th, 2017
SAFE has launched the ‘Vote for Lucy’ election  campaign, today, 10 August. We erected the first of our  thought-provoking election hoardings in Auckland, with the help of a  ‘giant pig’. Pictured on the hoarding is a mother pig imprisoned in a  farrowing crate with the accompanying message, ‘Your vote could...

‘PigScare’ website launched as spoof of bogus NZPork label

August 3rd, 2017
Following outrage after the release of new  footage from inside a New Zealand pig farm, and criticism of the pig  industry by the Commerce Commission, SAFE has published a spoof website  about NZPork’s misleading marketing label ‘PigCare’. The alternative  website, called PigScare, shows the true face of pig farming and...

Realities of modern animal slaughter revealed

August 2nd, 2017
The realities of modern animal slaughter were  starkly revealed in video footage briefly posted on Facebook by a Napier  slaughterhouse worker and aired today on Newstalk ZB. After laughing and joking workers were filmed cutting the throats of  sheep and hanging them from shackles, to allow their blood to drain...

Caged Being experiment – Interview with Reuben Jamieson-Soper

August 1st, 2017
Earlier this month we put 40 volunteers a cage for 40 hours to raise awareness of factory farming. It was hard, it was harrowing, but they did it. One of the volunteers in the experiment, Reuben Jamieson-Soper tells us about his experience in the cage: “We don’t need to be...

Ending the trade in exotic animals

July 27th, 2017
Exotic  animals such as birds, reptiles and fish are hard to keep healthy in  captivity. Unlike domesticated species that have co-evolved with humans  for thousands of years, they are often highly specialised to inhabit  unique environments, and are not used to co-habiting with humans. Red  slider turtles, for example, are...

“Ground-Breaking, virtual reality, pig farm footage released”

July 26th, 2017
SAFE and Farmwatch have released a brand-new investigation into pig farming in New Zealand, using both hidden camera footage, and a ground-breaking, New Zealand-first, look at a pig farm with virtual reality technology. The never before witnessed footage was obtained by Farmwatch at a pig factory farm in the Waikato,...

Ground-breaking, virtual reality, pig farm footage released

July 26th, 2017
Together with Farmwatch we have released a  brand-new investigation into pig farming in New Zealand, using both  hidden camera footage and a ground-breaking, New Zealand-first, look at a  pig farm with virtual reality technology. The footage was obtained by Farmwatch at a pig factory farm in the Waikato, using  both...
Safe calls on WHO for global leadership on factory farming

Safe calls on WHO for global leadership on factory farming

July 18th, 2017
New Zealand’s appetite for animal products coupled with intensive animal  agriculture (or factory farming) has become a hefty burden for the  country – and worldwide. SAFE, New Zealand’s leading animal advocacy  organisation, is calling for urgent solutions. SAFE has written to the Director General of the World Health  Organization (WHO)...

SAFE calls on the World Health Organization to address intensive animal agriculture

July 17th, 2017
Intensive animal agriculture and the  overconsumption of animal products is arguably the most pressing issue  facing human health and the environment. That is why SAFE along with  some of our partners wrote to the Regional Director of the World Health  Organization, Western Pacific Region asking them for leadership on this...

Angelique and the SAFE Animal Squad need your help!

July 6th, 2017
“I have always loved animals, and was very excited when I found out that SAFE had a group especially for kids like me.” – Angelique, 12, Wellington The future of New Zealand’s animals rests in the hands of the next generation, and they need our help. Angelique is just one...
Okja film review: The super-pig film with the super-big message

Okja film review: The super-pig film with the super-big message

July 6th, 2017
After watching the trailer for the highly anticipated film about a  young Korean girl, Mija and her rotund super-pig Okja, I was super  excited to watch what I essentially thought would be a fable of love. I  was suckered in at the start by the incredible CGI, the originality and...
Commerce Commission shows Pigcare label misleading

Commerce Commission shows Pigcare label misleading

June 27th, 2017
New Zealanders are not buying into the pork industry’s latest efforts to  mislead people into buying their cruel products, says SAFE. Today  Consumer NZ reported that the Commerce Commission found NZ Pork’s  PigCare label risked breaching the Fair Trading Act, and issued a  compliance letter. SAFE says pigs in factory...
Commerce Commission agrees PigCare label is misleading

Commerce Commission agrees PigCare label is misleading

June 27th, 2017
Following our complaint in 2016 to the Commerce  Commission, and then many more from members of the public, NZ Pork have  been told to change their PigCare label. The investigation found the  label may be in breach of the Fair Trading Act and a compliance letter  was issued. Be warned...
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As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.