New cruelty-free companies

January 27th, 2017

SAFE is pleased to announce the latest update to our cruelty-free list, SAFEshopper, which lists companies that do not test on animals. Finding companies that truly don’t test on animals can be tricky due to misleading wording, but we’ve done the hard work for you.

A very warm welcome to new companies Adorn Cosmetics, Goodness Skincare, Green Goddess, Pure Botanic Vibes, and Purity Fragrances who have just been added to the web guide and phone app.

Get the App!

If you already have the phone app, please update at your app store.
If you don’t yet have the SAFEshopper app – don’t worry! You can download it right now for FREE on iPhone or Android and you too can be assured you won’t be buying any products tested on animals.

Will you back our biggest campaign yet?

We are getting ready to launch one of our biggest ever public awareness campaigns that will expose some of the cruellest farming systems in New Zealand that impact at least 123 million animals. We can only pull this off with your help! Please donate today to support the launch of this massive new campaign.