While it doesn’t take an animal welfare expert to see that animals are distressed when chased, wrestled, roped, spurred and forced to buck in rodeo event, it’s pleasing to see the wealth of experts that are now speaking out. Among them is Dr Peggy Larson who visited New Zealand earlier...

For the first time in Australia’s controversial live export trade’s history, shocking new footage has been released of horrific conditions on board the shipments, highlighting the reputational risk of all live export, says SAFE.   More than 4,000 sheep died in five routine shipments aboard the Awassi Express headed to...

She thinks. She feels. She suffers. This little sheep was a unique individual, the same as the beloved cats and dogs that share our homes. She is gone now. She was taken on a live export shipment from Australia to the Persian Gulf to be slaughtered for meat. For the first...

As the rodeo season ends, opposition continues to ramp up to end these events and SAFE is calling on the Government to make this season the last. During the six-month rodeo season, which ended on Saturday with Waimarino rodeo, public concern has raised this issue to such a level that...

Today SAFE’s petition to ban farrowing crates signed by 112,844 people, believed to be the largest petition in five years, was handed in to Parliament. The petition was delivered to Green MP and spokesperson for animal welfare Gareth Hughes by SAFE, a live pig called Buttercup and actor Thomasin Harcourt...

As the New Zealand rodeo season draws to a close with the Wanaka rodeo finals this weekend, we are ensuring that this form of animal cruelty remains in the spotlight by launching a hard-hitting nationwide campaign. This campaign includes a cinema advertisement and striking billboards, comparing the cruelty of calf roping...

One of the world’s largest consumer good companies, Unilever, has announced plans to source 100% cage-free eggs worldwide by 2025. The updated timeline for its global commitment is in addition to Unilever’s existing policy to transition their European and North American supply chains to cage-free by 2020. This position statement is...

SAFE supports a government move announced today, that they will look at welfare issues in rodeo, but believe more needs to done. The Associate Minister of Agriculture Meka Whaitiri announced that officials have been asked to see how animal welfare can be improved in the use of calves, electric prodders,...

SAFE supports a government move announced today, that they will look at welfare issues in rodeo, but believe more needs to done. The Associate Minister of Agriculture Meka Whaitiri announced that officials have been asked to see how animal welfare can be improved in the use of calves, electric prodders,...

Animal advocacy organisations SAFE and Farmwatch say news of the  conviction of a dairy farmer who was recently fined $500 and ordered to  pay $500 costs following the now infamous case of the mistreatment of a  cow filmed suspended from a ‘hip clamp’ in 2015 sends a message that  cruel...

The news of the conviction of a dairy farmer who was recently fined $500 and ordered to pay $500 costs following the now infamous case of the mistreatment of a cow filmed suspended from a ‘hip clamp’ in 2015, sends a message that cruel treatment will not be tolerated. The...

SAFE is thrilled to announce Town Tonic as the winner of our People’s Choice Award for Best Dish. Their “vegan pumpkin pie, glass, pistachio, chocolate, rosemary strudel” stood out among so many delectable, drool-worthy dishes. Owner and Executive Chef Jamie Bennett, who founded the Christchurch farmers’ market has committed to...

Another victory for New Zealand hens! SAFE is applauding retail outlets FreshChoice and SuperValue, owned by Countdown, for committing to move away from selling caged eggs. This latest move brings all major New Zealand supermarket chains together, united against the cruelty of cage-eggs. SAFE has been talking with Countdown since...

SAFE is pleased to congratulate Subway for announcing today that they will move away from using whole cage eggs in their 280 New Zealand stores, effective immediately. After talks with SAFE, Subway’s new policy is the latest in a series of trending cage-free commitments across the country. “SAFE has been working...