New cruelty-free companies

January 27th, 2017

SAFE is pleased to announce the latest update to our cruelty-free list, SAFEshopper, which lists companies that do not test on animals. Finding companies that truly don’t test on animals can be tricky due to misleading wording, but we’ve done the hard work for you.

A very warm welcome to new companies Adorn Cosmetics, Goodness Skincare, Green Goddess, Pure Botanic Vibes, and Purity Fragrances who have just been added to the web guide and phone app.

Get the App!

If you already have the phone app, please update at your app store.
If you don’t yet have the SAFEshopper app – don’t worry! You can download it right now for FREE on iPhone or Android and you too can be assured you won’t be buying any products tested on animals.

The True Cost of Dairy

Right now, throughout Aotearoa, thousands of newborn calves are being taken from their mothers, trucked off in the cold, and killed. Branded as disposable by-products of the dairy industry, they are fragile, voiceless, and deserve so much more.

Your compassion today can create a future where every animal is valued.