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Our Mission | Ko te uaratanga

To end the exploitation of animals

SAFE’s vision is a world where animal rights are valued. We work to achieve that vision through our mission to end the exploitation of animals.

That future isn’t far away. With the help of our supporters, every day we are making massive wins for thousands of animals, and each step forward brings us closer to an Aotearoa where all animals matter.

LEARN MORE ABOUT US

Take action for hens

Northern Eggs exposed

Disturbing animal abuse on colony cage farm exposed. Northern Eggs farm is in the spotlight for animal cruelty AGAIN. MPI notified and has taken no action AGAIN. Enough is enough, it's time for a ban.

JUSTICE FOR ANIMALS IN RODEO

Animals used in rodeo will have their day in court. The New Zealand Animal Law Association and SAFE have filed a legal challenge to show that rodeo is in violation of the Animal Welfare Act.

We did it!

New Zealand Government moves to ban live export by sea

Together we have made history for animals. Find out more about this historic victory and how you can help us secure an immediate ban on all live animal exports

Putting animals first for over 80 years

You’ll find us everywhere – from farms to the Beehive, from the High Court to the classroom, from television news to social media – working to ensure the concerns of animals are the concerns of the nation.

Love greyhounds

Don’t gamble with their lives

Those of us who have lived with or spent time with a greyhound will tell you that they are among the gentlest, sweetest and laziest dog breeds around. They are also known for being the fastest dogs on the planet ‒ sadly, it’s for this reason that the racing industry uses them.

Animals in Aotearoa

Support our current campaigns to help animals

The scale of suffering faced by animals in New Zealand, particularly farmed animals, is immense - but we are driving positive change at an immense scale too. Stand with us as we demand change for animals in Aotearoa.

Hens kept in cages

Nearly 3 million hens need us to free them from a life spent crammed inside cruel wire cages.

Live export

We want to see an immediate ban on all live export, as tens of thousands of cows may be shipping in the phase-out period, and millions will continue to be shipped by air.

Rodeo

Many people don't know that every summer around 30 rodeos are held in New Zealand, bullying animals for the entertainment of a minority.

Chickens bred for meat

120 million chickens are bred to grow so explosively, their lives are full of suffering.

Be an Animal Guardian

Remember SAFE in your will

Animals have had an impact on your life. By remembering SAFE in your will, you can impact the lives of animals for years to come. It's action you can take now to ensure a kinder, more compassionate world for future generations.

Should aquariums be part of New Zealand’s future?

Lockdown has been hard on us all. Not being able to do the things we love can have a detrimental effect on our mental health and wellbeing. Now imagine that your lockdown is forever. For animals trapped in aquariums, this is the sad reality. While they are on display in a tank that is a fraction of the size of...

Battery vs. Colony Cages: Spot the Difference

(Warning: this post contains some distressing images)   Scroll down to find out…                     Sadly, one of these cages will be banned, while the other remains completely legal.   On the left is a battery cage which can house three to...

True stories from a live export ship

Recently, a brave informant came forward to share haunting stories of their experiences on board a live export ship. Over the last few weeks, we’ve shared their account in ‘True stories from a live export ship’ in our social media. In this blog, you can read the informant’s story and...
Try plant-based!

Eat with kindness

Get ready to be inspired by how enjoyable, easy and delicious it can be to live in a way that is kinder to our planet and all who live on it.

Donate today

Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.