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Activism for animals made EASY

March 14th, 2017
Emails. Tweets. Posts. Petitions. Activism for animals made EASY. Got five minutes and want to do some good? SAFE is lucky to have many  dedicated volunteers that help us in the ‘real world’ with events,  protests and in the office. Some people can only spare a few minutes a  week....

Launch of thought-provoking factory farming textbook

March 1st, 2017
Is it better to live a life not worth living, or not to have  lived at all? This is one of the questions that students in Years 9-13  (ages 13-18) will be discussing this year thanks to a new textbook, Animals in Factory Farms.   The latest ground-breaking Animals in Factory...

Countdown hasn’t cracked it yet

March 1st, 2017
Countdown’s announcement today that it will phase out selling cage eggs under its own private egg label will improve the lives of some hens but falls short of heeding calls from their customers for them to go fully cage-free, a new poll shows.   Countdown has been encouraged by SAFE and...
New Zealand’s dirty dairy – response to a farmer

New Zealand’s dirty dairy – response to a farmer

February 15th, 2017
In his opinion piece (“Who is the greater polluter, cows or people; NZ Herald, 27 January 2017”)  Malcolm Lumsden tried to argue that people cause more damage than cows.  Not only did the article use too much poetic licence, facts about the  negative impact of animal farming on the environment...
Live export: Close-up with a bad trade

Live export: Close-up with a bad trade

February 9th, 2017
My work week started pretty normally on Monday 30 January. I expected  it to be a busy week. We knew a livestock vessel, the Awassi Express,  was due in Napier to take 5300 cows to China for the dairy industry. (We now know only 4500 were loaded, but not why...

Animals in factory farms textbook launch!

February 2nd, 2017
Think outside the square with Animals & Us  textbooks – open minds, express positive values, explore alternative  learning pathways. Jasmijn de Boo, SAFE CEO, is delighted to invite you to the launch of Animals in Factory Farms, the fifth issue of SAFE’s Animals & Us school textbook series. Animals in...

Latest live export shipment shocks New Zealanders

February 1st, 2017
Over 5000 New Zealand cows are being shipped to  China this week to be used in the dairy industry. Staff from SAFE’s  Wellington office drove to the port to witness the ship arriving and the  loading of the animals, where they took photos. Departing from Napier, the animals have been...

New cruelty-free companies

January 27th, 2017
SAFE is pleased to announce the latest update  to our cruelty-free list, SAFEshopper, which lists companies that do not  test on animals. Finding companies that truly don’t test on animals can  be tricky due to misleading wording, but we’ve done the hard work for  you. A very warm welcome to...

Rodeo sponsors withdraw support following release of brutal footage

January 27th, 2017
Following the release of new video evidence filmed at the Mid Northern rodeo in Whangarei demonstrating the brutality of rodeo events, plus further footage from the Upper Mohaka rodeo, eight companies have severed ties with rodeo, says SAFE. Real estate agents LJ Hooker, Ray White and Harcourts; Firth Industries, Rock...

New footage shows cruelty to animals at another rodeo

January 25th, 2017
A new investigation filmed at the Upper Mohaka rodeo on 22 January by Farmwatch shows  animals clearly in distress. The footage provides further evidence of  the routine, widespread suffering of the animals used in rodeo events. The footage shows: Calves being hurled off the ground by ropes around their necks;...

Shocking new rodeo footage shows animals continue to suffer

January 23rd, 2017
New video evidence filmed at the Mid Northern rodeo in Whangarei this month demonstrates the brutality of rodeo events, says SAFE.  Animals were filmed clearly fearful and stressed, as well as being deliberately shocked with an electric prod. The investigation shows that animal welfare is severely compromised at rodeo events....

On breastfeeding and dairy products

January 20th, 2017
Guest blogger FLIP GRATER is a singer-songwriter from Christchurch with many albums to her credit. She is also a published author of  vegetarian travel cookbooks and an avid foodie. Her harrowing song  ‘Where’s the Door’ featured in two of SAFE’s television ads to help  caged pigs and hens. The SAFE...

Countdown customers for cage-free

January 13th, 2017
We know Countdown’s customers care about hens  and want the supermarket giant to stop selling all cage eggs. Now people  of all ages have put their message in writing, telling Countdown their  personal reason why they want cage-free, and snapped a photo for a new website. Countdown’s parent company, Woolworths,...

Old-fashioned messages for old-fashioned thinking

January 6th, 2017
New Zealanders don’t like hens being kept in  cages. We know that and you know that, but it seemed Countdown still  didn’t want to listen. It was time they REALLY understood, so caring  Kiwis decided to take their message to them in a slightly different way  and ask them to...
Try plant-based!

Take the Dairy-Free Challenge

Moving away from dairy is a choice that benefits animals, our planet and our health. There’s never been a better time to go dairy-free. Whether you’re looking for tips on the best plant-based cheese or ice cream or on the lookout for new dairy-free recipe ideas, we’ve got you covered!

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Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.