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One year on: Mud farming continues to condemn animals to suffering and death
Footage by Matt Coffey

One year on: Mud farming continues to condemn animals to suffering and death

September 10th, 2025
In September 2024, SAFE helped to expose harrowing footage of dead and dying sheep on a Southland mud farm. The footage gained national attention, raising serious concerns about the ethics of intensive farming practices. Federated Farmers dismissed the tragedy as the result of “bad weather.”    Image and footage by...
Lincoln University’s “best practice” dairy farm exposed 
Footage by Matt Coffey

Lincoln University’s “best practice” dairy farm exposed 

August 20th, 2025
When most people hear the phrase “world-best practice”, they expect it to mean the highest standards of care – for people, for animals, and for the environment. That’s what Lincoln University promises at its Dairy Demonstration Farm (LUDF), a showcase for international students and a training ground for the next...
New code fails animals — and so does the system behind it 
Image credit: Matt Coffey

New code fails animals — and so does the system behind it 

May 28th, 2025
An updated Code of Welfare for Sheep and Beef Cattle is now open for consultation, and it’s a disaster for animals. Rather than lifting standards or upholding the Animal Welfare Act 1999, the code would lock in cruelty and continue to allow harmful practices that cause serious and avoidable suffering.  ...
SAFE supporter update April 2025

SAFE supporter update April 2025

April 25th, 2025
As we wrap up another busy quarter, we want to take a moment to reflect on all that we’ve achieved together in our fight for animals – and what lies ahead in 2025. From calling for a total ban on cruel practices like mud farming and rodeo, to challenging misleading...
SAFE supporter update October 2024

SAFE supporter update October 2024

October 25th, 2024
A Message from Debra Ashton, CEO of SAFE As this year draws to a close, I want to extend my heartfelt thanks to you for supporting SAFE throughout the past 12 months. This year has been filled with challenges, but together, we’ve made significant strides in advocating for the protection...
SAFE Supporter Update July 2024

SAFE Supporter Update July 2024

July 25th, 2024
Our work to Protect the Ban on Live Export We are thrilled to announce that we have successfully achieved and surpassed SAFE’s Operation Protect the Ban fundraising goal! The importance of this campaign cannot be understated. Thanks to people like you, we have a fighting chance to counter Livestock Export...
Legal setback for animal welfare: SAFE and NZALA stand against Government’s mud farming policy changes
Image credit: Matt Coffey

Legal setback for animal welfare: SAFE and NZALA stand against Government’s mud farming policy changes

July 11th, 2024
On 23 April 2024, the Government announced that it planned to repeal national intensive winter grazing regulations through amendments to the Resource Management Act 1991.  SAFE has previously highlighted the devastating effects intensive winter grazing (also known as mud farming) can have on animal welfare. If this legislation is enacted,...

Fire leading to mass chicken death reveals gaping flaws – SAFE For Animals

February 7th, 2023
An early morning fire at an egg-laying farm in Orini, Waikato yesterday has claimed the lives of at least 50,000 hens. The farm is operated by New Zealand’s largest egg producer Zeagold, the country’s biggest egg producer, whose eggs are sold under the Woodland and Farmer Brown brands. Read more

Three deaths in three days ‘prompts renewed calls for an end to rodeo’

January 13th, 2023
The deaths of three animals in rodeo events, mere weeks into the current season, has prompted renewed demands from SAFE for the Government to urgently ban rodeo. Information recently obtained by animal rights organisation SAFE reveals two bulls and a horse have died in rodeo events between 28 and 30...

‘Catastrophic injuries’ suffered on Auckland racetrack result in another Greyhound death

January 12th, 2023
‘Catastrophic injuries’ suffered on Auckland racetrack result in another Greyhound death Source: SAFE For Animals — Animal rights organisation SAFE is ringing in the new year with an urgent call for the Government to ban greyhound racing, after yet another dog suffered injuries severe enough to result in her death....

SAFE calls for urgent action for salmon ahead of marine heatwave

December 14th, 2022
SAFE is calling for urgent action to protect vulnerable farmed salmon, ahead of what NIWA has predicted to be a “significant” marine heatwave this summer. Marine heatwaves can have a devastating impact on marine ecosystems and animals. Without urgent action, millions of intensively farmed salmon across the country will suffer,...

‘It’s got to stop’ – Greyhound euthanised after suffering broken back

December 6th, 2022
Animal rights organisation SAFE is renewing calls for the Government to ban greyhound racing after yet another greyhound has lost their life due to horrific injuries sustained on the track. The greyhound, How’s the Luck, suffered a broken back and dislocated neck after a fall at the Christchurch tracks on...

Damning report outlines doubts on future of greyhound racing – SAFE

November 29th, 2022
In response to a petition from the Greyhound Protection League calling for a ban on greyhound racing in New Zealand, the Select Committee has released a damning report outlining doubts as to whether the industry retains the social licence required to operate. Read more

Renewed calls to ban greyhound racing after horror weekend on tracks – SAFE

November 7th, 2022
Animal rights organisation SAFE is renewing calls for the Government to end greyhound racing after yet another horror weekend on the tracks. Sunday alone saw nine injuries and four broken bones in Auckland. In one race, a lure break-down caused multiple collisions, but this was not even the main factor...
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The True Cost of Dairy

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