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Have your say: Help end cage animal farming in the EU 

Have your say: Help end cage animal farming in the EU 

December 4th, 2025
While the New Zealand Government is moving to weaken our animal welfare laws and keep cruel cage farming practices in place, the European Union (EU) is heading in the opposite direction. The European Commission is now seeking public input on reforms to strengthen on-farm welfare – including proposals to phase...
Holding the egg industry accountable for dishonest cage egg labels

Holding the egg industry accountable for dishonest cage egg labels

October 26th, 2025
Sadly, Kiwis may not be aware that one third of hens farmed for egg production in Aotearoa are farmed in these cruel cage systems. Why? Because the cage egg industry is doing its best to hide the truth. Right now, millions of cage eggs are being sold across Aotearoa without...
Breaking: New footage exposes cruelty behind Government’s pig-caging Bill
Image captured by Grassroots Campaigns

Breaking: New footage exposes cruelty behind Government’s pig-caging Bill

November 18th, 2025
Content warning: This article contains images and descriptions of animal suffering that some readers may find distressing.     New footage from a Taranaki pig farm has revealed the grim reality of life inside a farrowing crate for mother pigs – the same cages the Government is rushing to legalise...
SAFE calls for removal of Andrew Hoggard from animal welfare role

SAFE calls for removal of Andrew Hoggard from animal welfare role

November 19th, 2025
Before the 2023 general election, Andrew Hoggard was the head of farming lobby group Federated Farmers. Yet he now serves as the minister responsible for animal welfare – despite being deeply entangled with the very industries that profit from animal exploitation.  We’re calling on the Prime Minister to reassign the animal welfare portfolio. Here’s why:   A minister with not-so-hidden agenda Andrew Hoggard is a...
Government moves to keep mother pigs in cages indefinitely

Government moves to keep mother pigs in cages indefinitely

October 10th, 2025
The Government has taken a major step backwards for animal welfare by advancing a Bill that would allow the continued use of mating stalls and farrowing crates – cages that stop mother pigs from turning around, nesting, or caring for their piglets. The Animal Welfare (Regulations for Management of Pigs)...
One year on: Mud farming continues to condemn animals to suffering and death
Footage by Matt Coffey

One year on: Mud farming continues to condemn animals to suffering and death

September 10th, 2025
In September 2024, SAFE helped to expose harrowing footage of dead and dying sheep on a Southland mud farm. The footage gained national attention, raising serious concerns about the ethics of intensive farming practices. Federated Farmers dismissed the tragedy as the result of “bad weather.”    Image and footage by...
Lincoln University’s “best practice” dairy farm exposed 
Footage by Matt Coffey

Lincoln University’s “best practice” dairy farm exposed 

August 20th, 2025
When most people hear the phrase “world-best practice”, they expect it to mean the highest standards of care – for people, for animals, and for the environment. That’s what Lincoln University promises at its Dairy Demonstration Farm (LUDF), a showcase for international students and a training ground for the next...
New code fails animals — and so does the system behind it 
Image credit: Matt Coffey

New code fails animals — and so does the system behind it 

May 28th, 2025
An updated Code of Welfare for Sheep and Beef Cattle is now open for consultation, and it’s a disaster for animals. Rather than lifting standards or upholding the Animal Welfare Act 1999, the code would lock in cruelty and continue to allow harmful practices that cause serious and avoidable suffering.  ...
SAFE supporter update April 2025

SAFE supporter update April 2025

April 25th, 2025
As we wrap up another busy quarter, we want to take a moment to reflect on all that we’ve achieved together in our fight for animals – and what lies ahead in 2025. From calling for a total ban on cruel practices like mud farming and rodeo, to challenging misleading...
SAFE supporter update October 2024

SAFE supporter update October 2024

October 25th, 2024
A Message from Debra Ashton, CEO of SAFE As this year draws to a close, I want to extend my heartfelt thanks to you for supporting SAFE throughout the past 12 months. This year has been filled with challenges, but together, we’ve made significant strides in advocating for the protection...
SAFE Supporter Update July 2024

SAFE Supporter Update July 2024

July 25th, 2024
Our work to Protect the Ban on Live Export We are thrilled to announce that we have successfully achieved and surpassed SAFE’s Operation Protect the Ban fundraising goal! The importance of this campaign cannot be understated. Thanks to people like you, we have a fighting chance to counter Livestock Export...
Legal setback for animal welfare: SAFE and NZALA stand against Government’s mud farming policy changes
Image credit: Matt Coffey

Legal setback for animal welfare: SAFE and NZALA stand against Government’s mud farming policy changes

July 11th, 2024
On 23 April 2024, the Government announced that it planned to repeal national intensive winter grazing regulations through amendments to the Resource Management Act 1991.  SAFE has previously highlighted the devastating effects intensive winter grazing (also known as mud farming) can have on animal welfare. If this legislation is enacted,...

Fire leading to mass chicken death reveals gaping flaws – SAFE For Animals

February 7th, 2023
An early morning fire at an egg-laying farm in Orini, Waikato yesterday has claimed the lives of at least 50,000 hens. The farm is operated by New Zealand’s largest egg producer Zeagold, the country’s biggest egg producer, whose eggs are sold under the Woodland and Farmer Brown brands. Read more

Three deaths in three days ‘prompts renewed calls for an end to rodeo’

January 13th, 2023
The deaths of three animals in rodeo events, mere weeks into the current season, has prompted renewed demands from SAFE for the Government to urgently ban rodeo. Information recently obtained by animal rights organisation SAFE reveals two bulls and a horse have died in rodeo events between 28 and 30...
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The True Cost of Dairy

Right now, throughout Aotearoa, thousands of newborn calves are being taken from their mothers, trucked off in the cold, and killed. Branded as disposable by-products of the dairy industry, they are fragile, voiceless, and deserve so much more.

Your compassion today can create a future where every animal is valued.