Close
News Recipes
News Events Recipes
Menu Donate
News Media releases Billboards, cinema ads, and a call to Fonterra: SAFE marks Bobby Calf Awareness Day

Billboards, cinema ads, and a call to Fonterra: SAFE marks Bobby Calf Awareness Day

August 29th, 2025

This Sunday is Bobby Calf Awareness Day – a day to recognise the two million newborn calves who are separated from their mothers and killed every year by New Zealand’s dairy industry. To mark the day, SAFE has launched a nationwide campaign with cinema ads, digital advertising, and

Read more

 

Donate today

Animals are being failed by a broken system - You can change that

Please give generously, so that we can advocate for a Commissioner for Animals and create the strong, independent oversight that is missing from our animal welfare system. Your compassion can transform the future for every animal who is suffering right now.

Donate today