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News Media releases ‘Done with Dairy’ – SAFE launches female focused campaign on International Women’s Day

‘Done with Dairy’ – SAFE launches female focused campaign on International Women’s Day

March 8th, 2022

SAFE is asking New Zealanders to consider the dairy industry from a new perspective – her perspective. It’s common practice for the dairy industry to raise female cows for five to six years before sending them to slaughter. During this time, mother cows endure a cycle of pregnancy, birth, separation, and milking, until they can no longer produce enough milk to be profitable.

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The True Cost of Dairy

Right now, throughout Aotearoa, thousands of newborn calves are being taken from their mothers, trucked off in the cold, and killed. Branded as disposable by-products of the dairy industry, they are fragile, voiceless, and deserve so much more.

Your compassion today can create a future where every animal is valued.