“Fix the Label” – SAFE challenges misleading cage egg marketing
January 21st, 2025
Correction Notice – May 23, 2025
We have identified miscalculations of the statistical data presented in paragraph five of our original media release dated 21st January 2025. The original media release stated ‘86% New Zealanders did not understand ‘colony laid’ eggs are from caged hens. Three quarters of Kiwis (74%) agreed this labelling is misleading’.
In the interest of transparency, the original media release remains available through our website; however, we ask that readers refer to the corrected version of paragraph five provided below:
SAFE’s concerns were founded after polling revealed a shocking 84% of New Zealanders did not understand ‘colony laid’ eggs are from caged hens. Three quarters of Kiwis (72%) agreed this labelling is misleading.