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New Zealand’s first Cage-Free Egg Directory launches today

October 18th, 2019
New Zealand’s first Cage-Free Egg Directory has launched today, listing businesses who have committed to going cage-free, and those who are yet to produce a cage-free policy. The directory launched by animal rights organisation SAFE, catalogues companies operating across New Zealand with each business’s current status with regards to its...

SAFE protesting the largest export of cattle in two years this Sunday

October 18th, 2019
Caring Kiwis will be making a stand at Napier Port at 12pm on Sunday, August 4, speaking up for the animals that will be loaded onto the Yangtze Harmony. This will be the largest shipment of cattle in two years. Animal rights organisation SAFE and its supporters are protesting the...

Camouflaged ducks

September 9th, 2019
Coming up in May, hunters will have something new to concern themselves with, in addition to falling numbers of ducks to shoot. NO ducks to shoot. Local animal groups in the Waikato, the popular area for hunters,  will be making sure fewer ducks are shot this season, which begins 6...

Caged being – FAQ

September 9th, 2019
How big is the cage? The cage is 56 square meters and it sits within a disused retail  space with a large window frontage. Each person has no more that 1.2  square meters each. As with caged hens and pigs, there will be just  enough room for each participant to...

SAFE Animal Squad website launch – join the fun and games

September 9th, 2019
Hey kids, our Animal Squad website is now live! You can learn all about animals, find fun and useful ways to help animals, and play our exciting new Animal Tales game. You can even share your stories and ideas on our blog. Sign up before the end of the year...

Spotlight on calf riding cruelty

September 9th, 2019
Putting any animal through stress, and  potentially fear and injury is wrong, especially when it’s in the name  of so-called entertainment. While all rodeo events can cause distress to  the animals made to perform, the case against rodeo is particularly  strong when it comes to the brutal treatment of vulnerable...

2017: A year in review

September 9th, 2019
Thanks to your support, during the last 12 months SAFE has continued to create continued progress for animals. Not long into 2017 we had a major win for hens when Countdown went  cage-free, and the year ended with pressure on the dairy industry with a  story that went viral. SAFE...

SAFE Annual General Meeting invite 2019

August 29th, 2019
Please click here to download
Federated Farmers fear plant-based products

Federated Farmers fear plant-based products

August 26th, 2019
As more Kiwis crave plant-based alternatives to meat and dairy, animal agriculture industries are pushing back. Federated Farmers are lobbying for plant-based milk to be changed to ‘juice’ and for plant-based sausages to be called ‘tubes’ – but what won’t change are the reasons many of us are choosing these...
Cows and calves suffering again this winter

Cows and calves suffering again this winter

July 28th, 2019
Imagine being forced to give birth in a barren, muddy paddock, with no shelter from harsh winter weather, standing in inescapable knee-deep mud.   Every winter in New Zealand this is the sad reality for some cows used for dairy farming. To manage winter feed needs for large numbers of cows, they are grazed on...
SAFE demands a moratorium on live animal exports

SAFE demands a moratorium on live animal exports

July 25th, 2019
Earlier this week, SAFE learnt that the Ministry for Primary Industries had received an application to export 5,400 cows from Napier to China. SAFE emailed the Director-General of MPI and asked him to refuse the application. They have the discretion to refuse any live export application. Yesterday, MPI approved this application, making...
SAFE submits on Zero Carbon Bill

SAFE submits on Zero Carbon Bill

July 22nd, 2019
Last week SAFE submitted on the Climate Change Response (Zero Carbon) Amendment Bill. Our submission recommends that the Government acts in the interests of animals, as well as people and our planet, when creating future–thinking climate policy.  Half of New Zealand’s emissions are currently produced by the animal agriculture sector. The majority of on farm emissions are methane. Methane...
Images of green chicken at Pak’nSave a result of cruel industry practices

Images of green chicken at Pak’nSave a result of cruel industry practices

July 11th, 2019
An image of green chicken meat sold at Pak’nSave has shocked many New Zealanders on social media and shows a small glimpse into the cruel reality of the chicken meat industry. The image submitted by a New Zealand user on the website Reddit shows green chicken meat for sale at...
Zero Carbon Bill

Zero Carbon Bill

July 11th, 2019
Take Action   Download SAFE’s submission guide and write your submission to the Environment Committee. Submissions close 5pm, Tuesday July 16.   Pushed for Time?  If you’re after a quick five-minute action, use SAFE’s submission template and copy and paste it into the form on Parliament’s Website. What does it mean? What can you do?  We value our land and we...
Try plant-based!

Take the Dairy-Free Challenge

Moving away from dairy is a choice that benefits animals, our planet and our health. There’s never been a better time to go dairy-free. Whether you’re looking for tips on the best plant-based cheese or ice cream or on the lookout for new dairy-free recipe ideas, we’ve got you covered!

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Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.