Good stuff!

Take action Take the Plant-Based Challenge Thank you for taking the Plant-Based Challenge

Get ready to make a difference, one meal at a time! To help you get started, we’ll flick through an email with some meals and staple swaps to stock up on. PLUS you can order your FREE Plant-Based Starter Guide now. If you’re overseas you can download your copy. To purchase bulk orders, please email us.

Eat with kindness

Plants! Plants! Plants!

Sign up for the Plant-Based Challenge! Eating a plant-based diet is the most important thing you can do to help animals. It's a simple switch, but it makes a big difference. We bet you’ll find it tastier and easier than you ever imagined!

Donate today

Help us continue helping animals in need

As a charity, SAFE is reliant on the support of caring people like you to carry out our valuable work. Every gift goes towards providing education, undertaking research and campaigning for the benefit of all animals. SAFE is a registered charity in New Zealand (CC 40428). Contributions of $5 or more are tax-deductible.