“Fix the Label” – SAFE challenges misleading cage egg marketing

Animal rights organisation SAFE is urging the Commerce Commission to enforce honest egg labelling after polling shows most Kiwis don’t realise ‘colony-laid’ eggs come from caged hens. Currently, all New Zealand cage egg brands omit the word ‘cage’ entirely from their packaging, using vague and confusing terms like ‘colony’ or ‘colony laid’ instead.